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AL

Manager, Lifecycle & Loyalty Marketing

Artech LLC
🌏 Worldwide
Remote
Manager or above
4 weeks ago
$52 – $55 / hour
  • Oracle
  • PeopleSoft
  • CRM
4 weeks ago
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Job Title :Manager, Lifecycle Marketing
Location:Remote (PST)
Duration:6 months


Salary Range: $52.00 - $55.00/Hour on W2 (Without Benefits).
Applicants must be willing to work on W2
 
Role Description
  • Lead end-to-end lifecycle and loyalty marketing programs from strategy, planning, and execution through performance measurement and optimization.
  • Develop customer engagement, retention, and reactivation strategies that drive usage, loyalty, and long-term customer value across Microsoft Rewards and Bing.
  • Present campaign strategies, business performance, customer insights, and recommendations to senior leadership, including Director, GM, and VP audiences.
  • Analyze campaign performance, customer behavior, and engagement trends to identify growth opportunities and inform business decisions.
  • Partner with Product, Analytics, Creative, Engineering, and Operations teams to deliver integrated customer marketing initiatives.
  • Drive segmentation, personalization, experimentation, and customer journey optimization to improve program effectiveness and business outcomes.
  • Own executive reporting, KPI tracking, and quarterly business reviews, translating complex data into actionable insights.
  • Influence marketing strategy through strong stakeholder management, thought leadership, and customer-centric decision making.
Preferred Background:
  • Experience leading loyalty or membership programs such as Starbucks Rewards, Marriott Bonvoy, Hilton Honors, American Express Membership Rewards, Target Circle, Sephora Beauty Insider, Nike Membership, or Amazon Prime engagement programs.
  • Demonstrated success creating and scaling customer retention, engagement, and loyalty initiatives.
  • Proven ability to balance strategic leadership with hands-on execution in a fast-paced, data-driven environment.
  • Experience in marketing for any of these companies are a bonus:
  • Starbucks ,Sephora ,Nike ,Target ,Chipotle ,Panera.
Essential Skills:
  • Journey Orchestration.
  • Loyalty Marketing.
Desirable Skills:
  • Program Management.
  • Oracle PeopleSoft CRM Marketing.
Experience Required
  • 10+ years of experience.
  • 7+ years in Program Management.
 

Manager, Lifecycle & Loyalty Marketing · Artech LLC

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