TS
Manager - Digital Marketing
Tata Sons
🇮🇳 India
On-site
Manager or above
48 months ago
- Google Analytics
- Adobe Analytics
48 months ago
Not enough detail in this posting to match
Introduction to Tata CLiQ Luxury:
We at Tata CLiQ Luxury - India's premier luxury lifestyle & slow commerce platform - strive to offer an inspiring & extraordinary shopping experience to our consumers by presenting them with carefully curated luxury brands, mindfully developed brand stores & visual merchandise, remarkable delivery & unboxing experiences, all designed to bring delight to the luxury shopper.
Do explore the website https://luxury.tatacliq.com/luxury or Download the app to know more
Here's what we believe in:
We obsess over customer delight
We are out there to find an alternate way of doing e-commerce
We carry an attitude to develop a culture of learning and continuous improvement, both for people and processes
Our goals will be ambitious, demand significant stretch
We believe in Uncomfortable Transparency
We will always be respectful, empathetic and caring about the well-being of our teams
Planning
Own full-funnel digital marketing budgets for Luxury
Plan and optimize marketing campaigns across digital channels such as Google, Meta and others
Collaborate with category and planning teams on sale plans, share inputs on marketing deliverables
Performance Improvement
Maximize conversions from various channels, track and improve the customer journey, improve category and sub-category performance and thereby positively impact key metrics for individual channels
Work closely with internal stakeholders and external partners to improve costs efficiencies and conversion rates
Highlight anomalies, breakout trends and whitespace to scale channel performance and revenues
Create a recurring plan for testing and experiments on various digital channels, capture learnings and internalize them
Benchmarking and New initiatives
Forecast demand and potential for each channel, scale sustainably on each to grow business
Benchmark metrics, creatives, etc w.r.t to competition and incorporate actionable insights into channels
Be the go-to person for Mar-tech initiatives, feed-related requirements, and ad creative enhancements
Lead special initiatives like Brand launches, and sales events, explore new digital channels, campaign types, and placements
Reporting
Be accountable for building and maintaining digital marketing reports
Utilize internal tools such as Omniture, AppsFlyer, Ad Platform reporting, etc. for planning and optimization
Key Requirements
You have a degree in Marketing, Business Administration, or a related field.
You have at least 3-4 years of prior experience in digital marketing as well as experience building effective multi-channel marketing strategies, including Google and Meta
Working knowledge in handling both performance and upper funnel campaigns on digital media would be preferred
You have solid expertise in the campaign and channel analysis including working with reporting tools such as Google Analytics, Adobe Analytics, or similar
You possess excellent analytical skills and leverage data with consumer behavior trends to drive actionable insights & recommendations
You are a highly goal-oriented individual and have excellent communication and collaboration skills
The opportunities we us have are perfect for highly motivated and talented candidates.
We are looking for candidates who have strong passion for customers, a high level of comfort with uncomfortable transparency, and a keen sense of ownership and drive to deliver results.
So QUiQ - PiQ - CliQ before the opportunity is missed
Manager - Digital Marketing · Tata Sons