Social Media Specialist

Position Summary

We’re looking for a bold, creative, and sports-obsessed Social Media Specialist who can capture the intensity, discipline, emotion, and triumph that define elite student-athletes. This isn’t just a content role — it’s an opportunity to help shape the digital voice of the world’s leading sports education brand and bring the campus to a global audience.

From game-winning moments and behind-the-scenes access to transformative training sessions and life on campus, you will be on the front lines of storytelling — turning real-time performance into compelling digital experiences that inspire student-athletes, families, and more worldwide. The ideal candidate thrives in fast-paced environments, thinks like a creator and a strategist, understands sports and marketing culture deeply, and knows how to transform high-performance moments into scroll-stopping content. If you understand the power of brand storytelling, and want your work seen by millions, this role is for you.

Position Responsibilities:

Content Creation & Production

• Capture and produce high-quality photo and video UGC-style content (practice sessions, competitions, academics, campus life, interviews, behind-the-scenes).
• Edit and deliver short-form video content optimized for Instagram, TikTok, YouTube Shorts, and other emerging platforms.
• Develop creative concepts aligned with brand campaigns and seasonal priorities.
• Create graphics, captions, and motion assets that reflect brand voice and visual standards.

Social Media Strategy & Execution

• Execute content calendars across core social platforms.
• Identify and leverage trending topics, sounds, and sports moments in real time.
• Collaborate with coaches, athletes, and internal departments to source compelling stories.
• Monitor analytics and performance metrics to optimize engagement and growth.

Brand & Community Engagement

• Support partnerships and sponsored content deliverables.
• Highlight athlete achievements, commitments, and milestones.
• Engage with the IMG Academy online community in a timely and authentic manner.
• Maintain consistent brand voice across all channels.
• Collaborate cross-functionally with sports, admissions, academics, and campus teams to ensure accurate content and alignment with seasonal priorities and business goals.

Knowledge, Skills and Abilities:

• Minimum 4+ years of experience in social media content creation, preferably in sports, athletics, or performance training environments.
• Strong photography and videography skills.
• Deep understanding of current social media trends and platform best practices.
• Proficiency in Adobe Lightroom, Photoshop, Premiere Pro and CapCut to edit, resize, and crop images and video for use in social media.
• Knowledge of social media management platforms like Sprout Social, Influencer, Opendorse, etc. 
• Ability to work flexible hours, including occasional evenings and weekends for games and events.

Preferred Skills:

• Experience working with athletes, sports organizations, or youth sports brands.
• On-camera comfort and storytelling ability.
• Drone certification (FAA Part 107) is a plus.

Physical Demands and Work Environment:

• The role will occasionally require extended and weekend hours during peak seasons
• The role may require lifting, moving, pushing or pulling equipment or boxes in excess of 40lbs
• Should be able to handle outdoor temperatures for a reasonable period of time
• Must be able to move around campus which includes gym, turf, fields, etc.
• Ability to work flexible hours to include nights, weekends and holidays is required