Senior Performance Executive

Job Description:

About the Role

Atitscore,theroleoftheSnr.PerformanceMediaSpecialististoplanandimplementpaidmediacampaigns across all relevant biddable media channels / platforms to achieve the aims ofour clients. 

The role is also a client-facing one - both externally, to the client teams, and internally, tocomms teams, ATL planners, other digitalspecialists and client servicing.  

KeyAccountabilities: 

Client–facingresponsibility 

• BethesecondarypointofcontactforclientswithintheiProspectperformancemediateam.  

• Attend catch ups with internal client teams to ensureyouareawareofallupcoming campaignsandreporton campaign performance. 

• Attend and represent the team at regular external and internal client meetings, includingstatusmeetings,briefing sessions,campaign reviews,QBRsetc. 

Partnerrelationshipmanagement 

• Attend regular catch ups with our priority partners to ensure we continue to deliver thebestinclasscampaignsandidentifypotentialalpha/beta trials. 

• Assist with sharing client campaign briefs and seeking input from partners for responses tobriefswhere timeallows. 

Team&Workloadmanagement 

• Ensure thetimely andaccurate delivery of work within your team. This may require you toundertake the responsibilities of more junior members of the team during periods of highworkload. 

Performancemediacampaignplanning&creation 

• Assist in the development of client performance media strategies to help define KPIs andstrategy. 

• Take theinitial campaign brief andbe responsible for the creation ofbest in class, practical,accountableplansfordelivering thebusinessvalue ourclients areseeking. 

• Be responsible for the development of clear media plans and presentations to clients,internalagency teams and client servicingdepartment detailing how a client’sobjectives are to bemetthroughperformancechannels. 
• Ensure all plans are delivered with the required level of rationale to enable client teams tocompetentlyrelaythenuancesoftheplan. 
• Creationofspecificaccountelementswithinthecampaign(toolkits,creativeoptions, segmentation of the audience, ad copy, landing pages, and so on) to ensure thismatchesiProspectbestpractice. 
• Reviewofanalyticsand/ortrackingtagsforcampaignassessment 
• Creationofadditionalcampaignelementsand/orrestructureaccountsasrequired 

CampaignQualityAssurance 

• Ensureallcampaignbuildsareaccurateandinline withinitialplan 

• Ensurecampaignsaredeliveredasplannedwithnooverspendsor errorsin delivery. 

PerformanceCampaignmanagement,optimisationandanalysis 

• Monitoring of daily delivery and perform ensure regularoptimisation of allcampaignelements(segments,creative,landingpages,etc)basedonagreedcampaignKPIs 

• Ensure regular reporting to clients is deliveredaccordingtoschedule.Allreportsaretobetimely,accurate,literate andinsightful. 

• OverseethepreparationoftimelyandinsightfulweeklyandPostCampaignAnalysis 

ProfessionalSkills: 

• Passionateaboutandengagedwiththefastchangingworldofperformancemediaanddigitalmarketing 

• Committedtobuildingacareerindigitalperformancemarketing  

• Stronglynumerateandcomfortablemanipulatingdatasets 

• Highlyliteratewithagoodunderstandingofhowlanguageisusedtocommunicatetodifferentaudiences. 

• Commitmenttodeliverfirstclassworkeverytime,andneverleaveaqualityissueunchecked 

• Diligenceandattentiontodetailinoptimisationandreporting 

• Excellentanalyticalandorganisationalskillsalongsidehighattentiontodetail 

KeyExperiences: 

• Minimum2years’experienceinaPerformance,socialmediaplanningorbiddablemedia/PPCteam 

• Goodunderstandingofplanningperformancecampaignsacrossthevariousmechanisms,channelsandbuying models 

• Practicalexpertiseinperformanceactivationonself-servicebiddableplatforms(knowledgeofadditionaltechplatformsisan advantage too) 

WhatSuccessLooksLike: 

• Consistentdeliveryofhighqualitycampaignsinatimelyandaccuratemanner 

• Havebuiltstrongrelationshipswithinternal teamsandclientpartners 

• BefollowingallFinanceandQAprocessestoensureaccuratecampaignreconciliation 

• Contributetowardscaststudydevelopment,platformPOVsandblogposts 

Location:

Brand:

Time Type:

Contract Type: