EU
Lead Generation Marketing Manager
eTeam UK
Location not stated
Manager or above
10 months ago
- Marketo
10 months ago
Not enough detail in this posting to match
Duration: 12 Months
Location: Dublin, IRL
Travel required (15 to 20%)
Develop and lead offline lead generation initiatives: including trade shows, experiential marketing campaigns, and industry partnerships that drive awareness and high-quality leads across key European markets.
Manage and grow the EU lead pipeline: oversee lead generation and qualification processes across France, Spain, and Ireland to ensure a consistent, measurable flow of opportunities into the sales funnel.
Own campaign setup and Operations: set up, manage, and track marketing campaigns within Client, ensuring accurate performance monitoring, data integrity, and clear reporting on ROI and pipeline contribution.
Enable and empower the sales team: provide the tools, insights, and processes needed to enhance inbound lead follow-up, improve conversion efficiency, and maximise marketing-driven revenue impact.
Plan and execute trade shows across Europe: collaborate cross-functionally to coordinate logistics, creative development, event staffing, and on-site execution, ensuring every event aligns with strategic objectives and delivers measurable outcomes.
Collaborate cross-functionally: partner with Product Marketing, Creative, and Analytics teams to integrate lead generation initiatives into larger marketing programs, ensuring cohesive storytelling and strong funnel performance.
Measure and optimise campaign performance: analyse lead quality, conversion rates, and pipeline contribution to continuously improve strategies and maximise ROI.
Skills:
4 to 6 years experience in lead generation, field marketing, or demand generation roles.
Proven success developing and executing offline lead generation campaigns (e.g. events, partnerships, trade shows).
Strong understanding of pipeline management and marketing-sales alignment.
Proficiency in Client and marketing automation tools (e.g. Marketo), with the ability to manage data workflows and reporting.
Excellent analytical skills and experience linking marketing activities to business outcomes.
Strong cross-functional collaboration skills and stakeholder management experience.
A strategic thinker who can also roll up their sleeves to execute.
Strong written and verbal communication skills.
Education:
Degree Required
Lead Generation Marketing Manager · eTeam UK