Paid Media & Analytics Specialist

Employment Type:Full-Time 

Experience Level:Intermediate

Location:Remote 

We’re looking for a PaidMarketingMedia & Analytics Specialist who thrives on data, owns outcomes, and knows their way around a campaign dashboard as well as a performance report.You’ll manage paid advertising campaigns end-to-end from setup andtargeting
through
optimization and reporting, across Google Ads and Meta Ads.
You’ll work closely with our Marketing and Operations teams, with direct support from leadership on strategy and priorities. 

Key Responsibilities 

• Execute,monitor, andoptimize
  Google Ads andMeta Ads campaignsdaily.  

• Manage campaign structure, targeting, bidding strategies, creatives, and budgets. 

• Monitor and analyze key performance indicators, includingCPA, ROAS, CTR, CPC, and Conversion Rate. 

• Set up and manageconversion tracking, events, and pixels. 

• Work withGoogle Tag Manager (GTM) to implement and troubleshoot tracking. 

• Analyze user behavior and performance data usingGoogle Analytics 4 (GA4). 

• Identify optimization opportunities and implement improvements autonomously. 

• Prepare and deliverweekly performance reports with clear insights and recommendations. 

Requirements & Qualifications 

Technical & Professional Requirements 

• Minimum 2 years of proven experience managing digital advertising campaigns. 

• Hands-on experience withGoogle Ads andMeta Ads (Facebook & Instagram). 

• Strong working knowledge ofGoogle Tag Manager. 

• Proficiency inGoogle Analytics 4 (GA4). 

• Experience setting up and validating conversion events and tracking. 

• Ability to manage budgets andoptimize
  toward
  performance goals. 

Language 

• English Level: C1 (Advanced) or above.
   

Educational Background 

• Bachelor's degree inMarketing, Advertising, Business, Data Analytics, orrelated field. 

• Relevant certifications are a plus (e.g., Google Ads Certification, Meta Blueprint), but not mandatory. 

Nice to Have  

• Experience with A/B testing creatives and landing pages. 

• Familiarity withadditional paid channels (YouTube Ads, Display, or retargeting strategies). 

Visit our website atwww.thelanguagedoctors.org to learn more about us