Senior Product Manager, AEM Websites

Experience Aviva  

Together, we are Aviva. Our values — Care, Commitment, Community, and Confidence — guide how we show up for each other and for our customers. Individually, they’re words. Together, they define who we are. 

At Aviva Canada, we put people first, our employees, our customers, and our communities. We’re proud of a culture built on care, inclusion, and collaboration, where your voice matters and your growth is supported. We’re not just about insurance; we’re about making a real difference by protecting what matters most.   

The Opportunity  

Most corporate Product Manager roles are about coordination. This one is aboutbuilding.

We’re looking for aSenior Product Manager to own and transform Aviva’s AEM website ecosystem— includingaviva.ca andAviva Partner(our portal for brokers).

If you want a role where you canbuild, ship, and materially change a core digital channel, this is it.

If you’re looking to manage a backlog, it’s not.

What makes this role different:

• You’re not here to manage a backlog - you’re here toship and create momentum

• You’ll be expected tobuild independently using AEM and AI, not just define requirements

• You’ll own a platform in Aviva Partner that already has scale, buthasn’t yet reached its potential

• You’ll work directly with avendor engineering model, not a fully embedded dev squad

What you'll do:

Build (this is the core expectation)

You will:

• Ship work yourself usingAEM, AI tools, and existing platforms

• Move ideas from concept → livewithout waiting for perfect resourcing

• Prototype, test, and launch improvements quickly

Examples of how we expect you to work:

• UseGenAIto draft, test, and iterate content and experiences

• UseAEM directly to create and launch pages, components, and experiments

• Useanalytics + AI-assisted analysis to identify drop-offs and opportunities, then fix them

• Rapidly stand-up tests (copy, layout, journeys) without needing full engineering cycles

If your instinct is to open Jira first, you’ll struggle here.

Own Aviva Partner & Aviva.ca

• Define theproduct strategy and roadmap for Aviva Partner & Aviva.ca

• Turn Partner into ahigh-value broker experience, not just a content portal

• Drive measurable improvements inengagement, adoption, and sales impactacross both websites

Lead delivery

• Work directly with ourengineering vendor for more complex builds

• Be comfortabledriving outcomes without a traditional dev team structure

• Balance key stakeholder demand (marketing, business units) with product-driven improvements

Raise the bar on how we work

• Simplify how work gets done -cut process where it slows delivery

• Introduce better ways of working usingAI and automation

• Create a culture ofshipping, learning, and iterating quickly

What you'll bring:

• You are abuilder

  • You’ve shipped things yourself

  • You’re comfortable getting hands-on with tools and platforms

• You areAI-native

  • You actively use AI tools to accelerate your work

  • You think abouthow AI reduces dependency and speeds up delivery

• You have strongproduct judgment

  • You know what matters and what doesn’t

  • You prioritise impact over completeness

• You can operate inambiguity and still deliver

  • You don’t need perfect structure to get started

  • You create clarity through action

• You’re comfortable working with avendor delivery model

  • You can drive outcomes without owning every resource directly

What makes you stand out:

• Experience withAEM / Adobe Experience Cloud

• Experience improvingcontent-heavy or marketing-driven websites

• Experience withpersonalization, experimentation, or analytics-led optimization

What success looks like (12–18 months):

• Aviva Partner becomes amaterial growth and engagement channel

• The website evolvescontinuously—not in slow, batch releases

• A meaningful portion of improvements areshipped without engineering dependency

• The team operates faster because ofAI-enabled workflows you introduce

What you’ll get:

• Thesalary band for this position ranges from$140,000 to $165,000. Please note that individual salary is determined by factors such as job-related knowledge, skills and experience, as well as internal equity.

• Compelling rewards package including base compensation, eligibility for annual bonus, retirement savings, share plan, health benefits, personal wellness, and volunteer opportunities. 

• Hybrid flexible work model.

• Outstanding career development opportunities.

• We’ll support your professional development education. 

• Competitive vacation package with the option to purchase 5 extra days off per year. 

• Employee-driven programs focused on gender, LGBTQ+, origins, diversity, and inclusion.  

• Corporate wellness programs to support our employees’ physical and mental health.  

• Employee discount on home and auto insurance (where applicable).

This job advertisement is for an existing vacancy which has been posted both internally & externally.

Aviva Canada may use AI (Artificial Intelligence) tools to assist us throughout the recruitment process to screen, assess or select applicants for a position.

Aviva Canada welcomes applications from all qualified individuals and has a process in place to provide accommodations for persons with disabilities at all stages of the hiring process and during employment. If you require an accommodation during the interview or hiring process, please contact your Aviva Talent Acquisition Partner so that an appropriate accommodation can be arranged.

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