K-Beauty Brand Acquisition & Operations Manager (European Market) - TikTok Shop

The TikTok commerce team builds the solutions that help businesses engage audiences, inspire product discovery, and create commercial experiences on a platform where brands and merchants connect meaningfully with creators and communities.

We work closely with merchants, creators, and partners to support sustainable business growth while keeping the experience safe and trusted for the community. As the business scales across global markets, we take on complex challenges across content, commerce, trust, and the differing needs of each local market.

You will help shape the future of AI-native commerce, where discovery, entertainment, and buying happen in the same place.

1, Develop target lists of K-Beauty brands, prioritize potential partners, and formulate acquisition strategies; manage the end-to-end onboarding process, including outreach, business proposals, negotiations, and successful platform onboarding;

2, Identify key decision-makers and stakeholders within Korean brands, including headquarters, overseas business divisions, international expansion teams, and distribution partners; drive cross-functional alignment to accelerate brand onboarding and launch timelines;

3, Build and maintain strategic partnerships with local MCNs, agencies, content service providers, and other ecosystem partners to improve merchant acquisition efficiency and support sustainable business growth;

4, Develop long-term business growth strategies for merchants by leveraging various TikTok Shop business models and platform capabilities; take ownership of merchant performance and category growth;

5, Conduct data analysis to identify business opportunities, develop strategic business plans, and implement actionable solutions to drive merchant and category performance;

6, Collaborate closely with cross-functional teams, including Product, GNE, Logistics, and other stakeholders, to consolidate business requirements, translate them into actionable plans, and ensure effective execution and follow-up.

Minimum Qualifications

1, Professional proficiency in Korean, with the ability to communicate and negotiate effectively with Korean brands and business partners;

2, At least 3 years of relevant experience in e-commerce platform merchant acquisition, key account management, business development, or brand channel partnerships;

3, Strong network and established relationships with Korean beauty brands, with proven experience in brand partnerships; solid understanding of their international business structures, overseas expansion strategies, and distribution models;

4, Strong negotiation, stakeholder management, and interpersonal skills, with a high sense of ownership, accountability, and teamwork.