EI
Jr. CRM Marketing Specialist
Expert In Recruitment Solutions
🇺🇸 United States
On-site
Junior
11 months ago
- CRM
- Customer.io
- Braze
- Iterable
- HTML
- CSS
- SQL
11 months ago
You'll play a key role in scaling our CRM infrastructure, supporting the setup of automated, data-driven campaigns; building reusable workflows and templates; and partnering with data and engineering teams to maintain reliable event tracking and integrations. This is a hands-on role focused on execution, optimization, and platform scalability, with exposure to campaign strategy, performance analysis, and cross-functional collaboration across Product, Engineering, Content, and Data teams.
What you'll be doing:
- Build, QA, and deploy automated, data-driven journeys across email, push, SMS, and in-app messaging
- Develop and maintain scalable campaign infrastructure, templates, and workflows within Customer.io
- Design and implement advanced segmentation using behavioral, transactional, and real-time data
- Support CRM team on end-to-end campaign setup, including triggers, delays, conditionals, and personalization logic
- Maintain campaign documentation, tracking, and reporting
- Partner with engineering and data teams to expand and maintain integrations and event tracking
- Collaborate with internal teams to ensure alignment and smooth execution
- Monitor campaign performance and assist in surfacing insights and optimizations
- Support A/B testing and other experimentation to improve effectiveness
- Identify and execute automation opportunities to streamline operations and scale campaign delivery
Required qualifications:
- 2-5 years of experience in CRM, marketing automation, or lifecycle marketing
- Hands-on experience with marketing automation platforms (e.g. Customer.io, Braze, Iterable, etc.)
- HTML/CSS knowledge.
- Strong attention to detail and QA discipline in campaign execution
- Familiarity with segmentation, triggers, personalization, and journey building
- Comfortable working with campaign performance metrics, dashboards, and reporting tools
- Strong organizational and project management skills
- Ability to work cross-functionally with marketing, product, engineering, and data teams
- Excellent written and verbal communication skills
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred
Bonus if you have:
- Experience working in fintech or finance-related industries.
- Personal and professional experience in blockchain and crypto is a plus.
- Experience with Customer.IO
- Experience with Pipedrive
- Strong data analysis skills, including SQL.
- An amazing work environment in a company that continues to grow, driven by extraordinary and passionate people that keep up innovating and challenging more each day.
- An international team, in a cutting edge field, working on the most fascinating projects.
- Growth and career opportunities, and the chance to be proactive and creative.
- A flexible and enthusiastic work environment that offers you snacks, a lot of coffee and other great benefits.
- Open and transparent culture - we get together on a weekly basis to share updates, strategic plans, and engage with each other informally over food and drinks.
- Interesting events that keep you connected with the team and celebrate our success.
Jr. CRM Marketing Specialist · Expert In Recruitment Solutions