LI
Jr. Analyst, Paid Media Reporting
LanceSoft Inc
🇺🇸 United States
On-site
Junior
4 weeks ago
$45 / hour
- Google Ads
- DV360
- Adobe Analytics
- Google Analytics
- Excel
- Tableau
- Data Studio
- Looker
- Agile
4 weeks ago
Location: Â Â Â Â New York, NY
Pay Rate:Â Â Â Â $45/Hr. on W2 (All Inclusive)
Duration: Â Â Â Â 9 Months
Schedule: Â Â Â Onsite
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Key Responsibilities
- Analyze campaign performance and turn data into clear, actionable insights
- Ensure data accuracy through QA of raw campaign inputs and support data aggregation
- Ensure naming conventions are being adhered to
- Create data visuals to showcase campaign reporting that is easy to digest for marketing teams
- Provide strategic recommendations on audience targeting, partner mix, and budget allocation
- Function as a bridge between BI/Data Engineering teams and translate to Marketing teams to solve & improve workflows to deliver business results
- solve & improve workflows to deliver business results
What You Bring
- Bachelor’s degree
- 1-2+ years of experience in paid media analyst role
- Background in media, app marketing, entertainment a plus
- Understanding of digital paid media metrics, attribution, and performance benchmarks
- Experience with ad servers (e.g., CM360) and paid media platforms (Google Ads, Meta Business Manager, DV360 etc.)
- Experience in MMPs (especially Kochava)
- Experience with web analytics tools such as Adobe Analytics or Google Analytics
- Experience with analysis skills using Excel, Tableau, Data Studio, or Looker, including dashboard creation and multi-source data extraction
- Strong communication skills, enthusiasm, and a proactive work style
- Ability to work in a fast-paced agile environment with changing priorities.
Jr. Analyst, Paid Media Reporting · LanceSoft Inc