
Marketing Automation Specialist
Viseven
🇵🇱 Poland | 🇷🇴 Romania
remote
1 week ago
- email marketing
- Mailchimp
- Klaviyo
- HTML
- Excel
- SQL
- Health insurance
1 week ago
Responsibilities:
- Work within marketing automation platforms
- Design and construct Customer Journeys in Marketing Automation tools
- Create segments in the Marketing Automation platform based on the given criteria
- Build and execute email campaigns to ensure the best outcomes
- Create and execute omnichannel campaigns using other channels (sms, messengers, etc.)
- Work within ready-made content assets for adding personalization and testing
- Work within other digital marketing tools (webinar platforms, chatbots, web analytics, etc.)
- Collaborate with the Campaign manager, who is responsible for the effectiveness of all campaigns, to streamline the workflow
- Provide consultations on technical questions about digital channels and campaigns
- Participate in the process of creating an integrated IT Omnichannel ecosystem for clients
- Monitor marketing campaigns for timely detection of bugs and errors
- Prepare initial reports on campaign results (raw data).
Required Skills & Knowledge:
- 3+ years of experience in digital marketing
- Knowledge of email marketing. Experience with at least one ESP (Mailchimp, GetResponse, SendPulse, eSputnik, Klaviyo, etc.)
- Experience with other communication channels is a plus
- Basic knowledge of HTML and Excel
- Basic knowledge of SQL (Select) is a plus
- General understanding of digital marketing tools and services integration (API, databases)
- Systems thinking and willingness to dive into technical details
- Proactive life position and desire to constantly learn and develop
- Team player who can create and maintain a collaborative and inspiring work environment
- Upper-Intermediate English (speaking and writing).
Marketing Automation Specialist · Viseven