
Head of Product Marketing
- Samba
- Health insurance
Not enough detail in this posting to match
We are seeking aHead of Product Marketingto drive go-to-market strategies and support sales efforts across Advertisers, Publishers, and Tech Platforms. This leadership role will be instrumental in developing compelling messaging, creating impactful marketing collateral, driving thought leadership, and working closely with Product and Sales teams to achieve business objectives.
Responsibilities
Lead the product marketing team that managesgo-to-market (GTM) strategy for products, including target market definition, messaging, sales enablement, pricing, and market expansion.
Collaborate withProduct Management to shape market strategy, conduct competitive analysis, and influence product roadmaps.
Partner withSales and Services teams to drive revenue growth, improve customer retention, and enhance overall market positioning.
Develop and continuously refinemarketing collateral, sales tools, and product storytelling assets to enhance engagement and conversion.
Establishthought leadership in the industry through content development, public speaking, and media contributions in collaboration with marketing and communications teams.
Align product marketing efforts with broaderSamba TV portfolio innovations to maximize impact.
Supportsales training and enablement, working with internal teams to develop training systems and curriculum.
Requirements
Bachelor's degree required; MBA preferred.
7+ years of experience inproduct marketing including leading a team, with a strong preference for experience marketing to agencies and brands.
Exceptional writing and communication skills, with the ability to simplify complex concepts for diverse audiences.
Proven ability to driveresults-focused marketing strategies while maintaining a clear strategic vision.
Strong ability to collaborate across teams andbuild credibility with product, sales, and customer stakeholders.
Passion for technology and innovation, with a deep understanding of market trends and customer needs.
Ability to thrive in afast-paced, high-growth environment, navigating ambiguity with confidence and adaptability.
Head of Product Marketing · Samba TV