Performance Marketing Manager
Paytm
🇮🇳 India
On-site
Manager or above
4 months ago
- KYC
- SIP
- AI
- CRM
4 months ago
Role Overview:We are looking for an experienced Performance Marketing leader to drive scalable and efficient user growth for Paytm Money within the Paytm ecosystem.
This role will own the end-to-end paid growth charter across mutual funds, equities, derivatives and MTF with a strong focus on acquisition efficiency, funnel optimization, and ROI-driven scaling.
Sitting at the intersection of marketing, analytics, and product, this role will play a critical part in accelerating new user acquisition, improving activation rates, and maximizing lifetime value across investment products.
Key Responsibilities:1. Performance Marketing Strategy & Ownership:* Own and drive the performance marketing strategy across channels (Google, Meta,, programmatic, OEMs).* Manage large-scale acquisition budgets with a strong focus on ROI, CAC, and payback periods.* Scale user acquisition across mutual funds, equities, and derivatives segments.
2. User Acquisition & Funnel Optimization:* Build and optimize full-funnel campaigns—from awareness to conversion (app installs, KYC completion, first trade/investment).* Improve conversion rates across onboarding journeys (demat account opening, SIP setup, trading activation).* Continuously refine targeting, creatives, and landing experiences.
3. Data-Led Growth & Experimentation* Leverage analytics frameworks (A/B testing, attribution modeling, cohort analysis) to drive decision-making.* Identify funnel drop-offs and optimize user journeys across acquisition and activation stages.* Partner with analytics teams to build robust LTV, CAC, and ROI models.
4. Channel Expansion & Innovation:* Identify and scale new acquisition channels (OEM partnerships, fintech alliances, influencer-led growth).* Experiment with emerging formats such as video commerce, vernacular campaigns, and content-led acquisition.* Drive innovation in performance marketing through automation and AI-driven optimization.
5. Product & Marketing Integration:* Work closely with Product and business teams to improve landing pages, onboarding flows, and conversion journeys.* Influence product features that enhance acquisition and activation (e.g., simplified KYC, personalized onboarding).* Align marketing campaigns with product releases and feature launches.
6. Retention & Lifecycle Marketing (Support Role):* Collaborate with CRM and lifecycle teams to improve activation and early retention.* Enable seamless transition from acquisition to engagement journeys (SIPs, trading behavior).
7. Stakeholder Management & Leadership:* Collaborate cross-functionally with Product, Analytics, and Business teams.* Present campaign performance, insights, and growth opportunities to senior leadership.* Build and mentor a high-performing performance marketing team.
Key KRAs / Success Metrics:* Cost per acquisition (CPA) and Customer Acquisition Cost (CAC)* Conversion rates across funnel stages (install → KYC → activation)* Volume of new users (demat accounts, SIP registrations, traders)* ROI and payback period on marketing spends* Contribution to overall user growth and revenue
Qualifications & Experience:* 10+ years of experience in performance marketing / growth roles* Strong background inbroking, wealth management, or fintech platforms* Proven track record of managing large-scale digital acquisition budgets* Deep understanding of stock markets, mutual funds, and derivatives ecosystem* Experience in scaling user acquisition for consumer internet platforms
Key Skills:* Performance marketing & media buying* Funnel optimization & conversion rate improvement* Data analytics & attribution modeling* Growth experimentation frameworks* Martech tools and campaign automation* Stakeholder management & leadership
Performance Marketing Manager · Paytm