Product Marketing Manager

Responsibilities:

•    Keep your product story strictly aligned with the broader Lone Wolf narrative.
•    Translate AI capabilities into practical, undeniable value for real estate professionals.
•    Maintain competitive intelligence for your suite of products and build it directly into your positioning.
•    Serve as the internal subject matter expert for your product line and target buyers. Go to Market & Strategy
•    Lead go to market launches for your products, covering everything from market segmentation through final sales readiness.
•    Execute pilot programs to test positioning and pricing before wider release.
•    Track launch impact strictly against pipeline, adoption, and revenue.
•    Recommend strategic pricing and packaging for your products within the overall portfolio framework.
•    Partner with Demand Generation to build campaigns that drive pipeline and product adoption. Sales & Revenue Enablement
•    Build comprehensive enablement materials that empower reps to sell and demo your products with absolute confidence.
•    Deliver high impact product training and webinars to internal teams and customer audiences.
•    Equip the sales team with targeted battle cards, objection handling guides, and competitive positioning strategies.
•    Collaborate with Customer Success to build resources that drive account expansion and retention.
•    Partner closely with Demo Engineering to ensure technical demonstrations perfectly match your messaging. Market Intelligence & Content
•    Conduct direct customer interviews and run detailed win and loss analysis on your products.
•    Analyze market trends and product usage data to inform future roadmap priorities.
•    Own the vital content that carries your products to market, including one pagers, pitch decks, web copy, and case studies.
•    Direct content partners and hold their output to an exceptionally high standard.
•    Partner with product management to translate the technical roadmap into compelling market language.

Requirements:

• 4 to 7 years of product marketing experience fully owning a product or product line
• .Working knowledge of residential real estate, proptech, or adjacent industries.
• Proven success building positioning and messaging that the sales team actually uses in the field
• .Track record of leading successful launches through cross-functional influence and alignment.
• Demonstrated ability to use data and metrics to track performance and influence business decisions.
• Daily proficiency using AI tools to accelerate research and content creation.Exceptional and highly direct writing skills.
• Ability to move fast and deliver results with limited direction.