Marketing Technology Specialist - 14 Month Contract

Marketing Technology Specialist – 14 Month Contract

Purpose:Work across the marketing technology stack to support and assist with smooth deployments, operations, and optimizations. Lead quality assurance for multi- and omni- channel campaigns and troubleshooting for internal users.

Responsibilities Include:

Martech Strategy

• Support the Marketing Technology team in defining the marketing technology strategy
• Assist in the definition of goals and targets to accelerate commercial success using marketing technology solutions (e.g. sales enablement, brand loyalty, customer experience)
• Monitor industry trends and best practices to help keep the martech stack at industry standard
• Support development of business cases for platform investments and timing for implementation, including integrations

Martech Governance

• Partner with Marketing Project team to manage martech subscriptions and passwords
• Administer user access roles and permissions across a variety of platforms and subscriptions, including the DAM, sales enablement tools, and learning management tools
• Implement standards for QR codes and short-link generation
• Support Marketing Technology team in ensuring compliance with data privacy and compliance standards
• Administer standards for taxonomy and metadata, including tagging, tracking, and UTM parameters
• Deliver training and onboarding for new and existing users across various platforms
• Develop how-to guides and best practices
• Assist in updating policies as needed

Deployment & implementation

• Partner across MarComm team to plan and execute platform deployments, configurations, integrations, and major upgrades and releases
• Support product owners as needed to accelerate the delivery of time-sensitive and/or complex priorities. Includes features, integrations, and bug fixes
• Support the ongoing operation of tools and subscriptions across the martech stack
• Ensure clean data flows across platforms as designed
• Lead QA for multi and/or omni-channel campaigns, including pre-launch reviews and debugging. Coordinate issue resolution as needed
• Troubleshoot user issues and serve as first-line support before issues are escalated
• Manage release notes and training materials as needed

Measurement & Optimization

• Monitor and evaluate adoption and use of martech subscriptions to ensure they are valuable and usable
• Identify and recommend potential process improvements across the martech stack
• Monitor and analyze multi and/or omni-channel campaign performance
• Support and/or participate in reporting and insight delivery to partners in Sales, Portfolio, and MarComm to enable ongoing delivery against business objectives

Health and Safety

• Ensure compliance with relevant health and safety legislation, including the Workplace Safety and Insurance Act, the Occupational Health and Safety Act, etc.

QUALIFICATIONS

• Degree or diploma in Marketing or Business Administration or a related field of study
• 3+ years of experience in marketing, sales, information technology, or a related field
• Strong investigative and problem-solving logic
• Exposure to a wide variety of marketing technology platforms and subscriptions.
• Familiarity with data structures, APIs and integrations
• Experience with quality assurance and User Acceptance Testing (UAT) protocols
• Proficient in data governance and quality
• Strong documentation, template and process orientation
• Demonstrated support mindset
• Exceptional collaboration and relationship management skills
• Prior experience as a scrum master or project management an asset