Business Development Executive

SUMMARY:

The Business Development Executive works to improve MCC’s market position and achieve financial growth.  This position defines long-term organizational strategic goals, builds key customer relationships, identifies new business opportunities, negotiates, and closes business deals and maintains extensive knowledge of current market conditions. He/She is responsible for meeting budget expectations and delivering YOY growth exceeding the market growth rates.  The Business Development Executive focuses on three main areas: New Account Development, Client Retention, and Account Planning. This role is highly collaborative as it requires interaction with mid and senior level management, marketing, and technical staff. 

RESPONSIBILITIES:

New Account Development: 

• Prospect for potential new clients - Cold call and set up meetings potential clients and decision makers 

• Work with team to develop proposals that address client needs, concerns, and objectives. 

• Participate in pricing the solution/service. 

• Handle objections by clarifying, emphasizing agreements, and working through differences to a positive conclusion. Use a variety of styles to persuade or negotiate appropriately.  

Client Retention: 

• Present new products and services and enhance existing relationships. 

• Work with technical staff, analytics group, marketing, and other internal colleagues to meet customer needs. 

• Arrange and participate in internal and external client debriefs. 

Account Planning: 

• Attend industry functions, such as association events and conferences, and provide feedback and information on market and creative trends. 

• Present to and consult with mid and senior level management on business trends with a view to developing new services, products, and distribution channels. 

• Using knowledge of the market and competitors, identify and develop the company’s unique selling propositions and differentiators. 

Administrative: 

• Submit weekly progress reports and ensure data is accurate. 

• Enter and manage data accurately within the company’s CRM or other sales management systems. 

• Forecast and meet sales targets 

• Track and record activity on accounts.