Regional Sales Manager

PURPOSE OF THE JOB:

The Regional Sales Manager is accountable for defining and executing the regional sales strategy to achieve revenue growth, margin improvement, and market diversification. The role balances strategic leadership with hands-on commercial execution, including pricing, working capital control, customer relationship management, and team development across the Western Cape region.

KEY ACCOUNTABILITIES:

• Ownership of regional sales, margin, debtors, inventory, and new business targets
• Development and execution of the Paarl BU sales strategy and annual budget
• Growth of market share and penetration into new segments and territories
• Leadership, coaching, and performance management of regional sales resources
• Strategic key account management and long-term contract negotiation
• Cross-functional collaboration with Technical, Operations, and Regional Management
• Market intelligence, innovation inputs, and product/market diversification

Leadership & Influence The role operates as a key conduit between the Sales Director (Africa), BU GM, and regional teams, providing structured reporting, forecasts, and actionable market insights.

EDUCATION AND CORE COMPETENCIES:

• Matriculation Certificate (Required)
• Degree or Diploma in Sales, Marketing, or related field (Preferred)
• Strategic thinking and execution
• Commercial acumen and financial discipline
• Customer-centric leadership
• Strong communication and influence
• High initiative, problem-solving, and decision-making capability

EXPERIENCE:

• Minimum 3 years’ Sales Management experience leading a medium-sized team
• Strong commercial and negotiation capability
• Knowledge of label printing, applications, and equipment (advantage)
• Experience operating across multiple markets or countries preferred