Sr Mgr, Marketing | Columbia Hospitality

Sr. Mgr., Marketing | Columbia Hospitality

Columbia Hospitality, Inc. is seeking a Senior Marketing Manager tasked with fostering the team culture, brand DNA and reputation for our properties. The Senior Marketing Manager will bring leadership, several years of marketing expertise, a solutions-oriented approach, and enthusiasm to the team, flourish in a fast-paced environment, and create an authentic and exceptional experience for guests, team members and owners.

THE PERKS

*Eligibility of perks is dependent upon job status

• Salary Range $87,500 - $94,500 DOE
• Values Based Culture
• Medical, Dental, Vision, Disability Coverage with Significant Columbia Contribution
• Company Contributed HSA/FSA Plan
• Company Sponsored Life Insurance Policies
• Competitive Wages
• Employee Assistance Program
• PTO Plan
• 401K Match
• Team Member Outings
• Diverse Work Group
• “Columbia Cares” Volunteer Opportunities
• Committee Participation Opportunities (Fun, Philanthropic, Diversity/Inclusion)
• Upward Mobility Potential
• Discounted Lodging, Dining, Spa, Golf, and Retail
• Third Party Perks (Movie Tickets, Attractions, Other)
• Online Learning Platform

Our Commitment to you: 

“People never forget how you made them feel.” Maya Angelou’s famous statement serves as a rallying cry throughout Columbia Hospitality and fuels our collective drive - and success.

Our people are our purpose, and our brand is our people. We seek extraordinary individuals who drive our brand promise of Creating Exceptional Experiences. We are a people-first organization, ignited from the inside to succeed on the outside. We are a tight-knit, inclusive, values-driven team and we trust one another to have each other’s backs. We show up every day with open hearts, an inclusive mindset, and a genuine respect for those around us. We have fun, grow together, and strive to leave a positive lasting impression on everyone we meet.

THE BRASS TACKS

The Senior Marketing Manager will:

• Be assigned to high profile, high-revenue producing, complex, transitioning, and high owner-visibility properties.
• Manage team members or show aptitude and interest as a people manager.
• Act as the marketing resource and point of contact for all property leaders on marketing programs.
• Actively lead and participate in regular marketing and revenue calls to continually understand business needs and provide guidance on marketing strategies and tactics to drive revenue.
• Lead the development of annual marketing plans, marketing budgets, and owner presentations for assigned properties.
• Adhere to annual budgets and oversee the monthly expenses to ensure accurate forecasting aligned with projected revenues; work with property leaders and accounting team on monthly budget reconciliations.
• Oversee brand development and ensure all marketing channels appropriately represent Columbia and the property brands.
• Oversee all marketing execution and serve as strategic advisor to junior-level team members supporting shared properties.
• Lead strategy on guest facing, revenue driving content.
• Oversee public relations efforts, including pitching activities and programming development, as well as interfacing with third-party PR firms.
• Oversee social media management, including posting/message strategy, content creation, brand representation and community management.
• Oversee digital marketing campaigns and ensure appropriate branding and messaging across all media channels; work with the internal or third-party partner on implementation.
• Maintain property website content. 
• Create all content and build email marketing campaigns that incorporate revenue tracking and engagement metrics.
• Produce collateral as needed.
• Project manage and oversee creative agencies on websites, advertising, branding, brochures, direct mail, sales materials, and stationery packages
• Oversee advertising and promotion campaigns and report on performance
• Lead the direction of procurement of all logo items at each property to ensure brand standards are maintained.
• Drive accountability with property leaders and teams to ensure that properties stay on track with annual goals.
• Manage vendor relationships including, but not limited to: printing, creative design and photography.
• Produce comprehensive monthly performance reports for individual properties, analyzing data to identify trends, opportunities, and areas for cross-property optimization.
• Additional duties as assigned.
• This is a full-time, exempt (salaried) position typically working Monday through Friday, with limited evening and weekend time commitments.
• This is a hybrid position with a four-day in-office requirement.

THE NITTY GRITTY
The Senior Marketing Manager will have the following qualifications:

• Bachelor’s degree in marketing or business-related discipline.
• 5+ years of experience in hospitality marketing or 7+ years of experience in similar field.
• 2-3 years of leadership and management experience.
• Proven track record of relationship management skills.
• A balance of creative, technical, and analytical skills.
• Strong organizational skills and attention to detail.
• Conviction for creating and managing operating processes.
• Ability to thrive in a fast-paced environment.
• Effective project and personal management skills, including time management, planning, and organizing, execution and delivery of results.
• Proficient with InDesign and other Adobe programs.
• Proficient with the Microsoft Office Suite.