Regional Director of Sales

PeakLogix, a rapidly growing organization within Alta Equipment Group, is seeking a hunter‑minded Regional Director of Sales who thrives on winning new business and developing customized solutions that solve operational challenges inwarehousing, manufacturing, and order‑fulfillment environments. As an individual contributor, you willbuild a territory and set of strategic accounts, open doors, and win new logos, while expanding strategic relationships within existing accounts. Qualified candidates may bebased anywhere in the U.S., with travel as needed to support customer and business development activities.

The Regional Director is responsible for sellingstatic racking systems and other warehouse infrastructure equipment that helps improve the operational performance of warehouses and fulfillment centers. You will achieve success with a consultative, value‑driven sales approach. You’ll partner closely with ateam of engineers, designers, and internal support staff to shape solutions, develop proposals, and ensure smooth handoff into delivery—so you can keep your focus on creating and closing pipeline.

We’re proud of our culture:PeakLogix is highly collaborative—we work as one team to solve customer problems and win new business together.

Key Responsibilities & Duties

New Business Generation

• Proactively target, prospect, andacquire new customers; build and manage arobust, qualified pipeline in your territory.
• Execute anaccount based selling plan that prioritizes high‑value verticals, ideal customer profiles, and multi‑layer relationships with clients.
• Drive the full sales cycle fromfirst meeting to close, including discovery, solution alignment, business‑case development, and negotiation.
• Consistently deliver results for the organization.

Discovery & Solution Selling

• Leadstructured discovery with operational leaders in manufacturing and distribution/fulfillment environments to uncover pain points and ROI levers.
• Shapetailored solutions, collaborating with engineers, designers, and sales support to create compelling proposals.
• While the initial focus is selling static racking systems, there will be opportunities to sell automation systems over time with support of a broader team.
• Delivercrisp, executive‑level presentations and articulate business value, risk reduction, and outcomes—not just features and price.

Collaboration & Execution

• Partner cross‑functionally with engineering, design, and project teams to ensure scope clarity and a clean handoff to delivery.
• Lead and contribute to bid packages and proposals with attention to scope, schedule, and margin guardrails.
• Maintainaccurate CRM hygiene, territory plans, and forecast discipline.

Account Expansion

• Strategicallygrow existing accounts by identifying cross‑sell and up‑sell opportunities across static racking and automation portfolios.
• Stay top‑of‑mind with customers throughproactive, value‑adding outreach and insight‑led conversations.

Make it fun

• We work hard at PeakLogix but we believework should be enjoyable.
• Find ways to make work fun for yourself and your colleagues by bringingenergy, positivity and creativityto solving problems and winning as a team.

Qualifications

• 3 to 5+ years of B2B sales experience with a demonstratedhunter track record (new‑logo acquisition and consistent quota attainment).
• Background inmaterial handling, warehouse equipment, racking, or automation solutions..
• Strong consultative selling skills; able to quantify value and build a compellingbusiness case.
• Excellent communication (verbal, written, presentation) skills and ability to communicate effectively with senior leaders in warehouse and operations environments.
• Analytical, problem‑solving, andcritical‑thinking skills with attention to detail and follow‑through.
• Proficient withCRM and remote collaboration tools; disciplined territory and pipeline management.
• Curiosity and drive to master warehousing principles
• Nice to have: CAD layout and design capabilities