Integrated Campaign Manager - Japan

Integrated Campaign Manager (Including Field) - Japan

Get to know us

Ideals is a global B2B SaaS product company recognized asthe most highly rated and customer-centric brand in the secure business collaboration market. Trusted by over 2,000,000 users from 300,000 companies globally, we help people run high-stakes processes and make important decisions with less stress, higher quality, and shorter hours.

Ideals Virtual Data Room (VDR): Secure document sharing and collaboration for due diligence, fundraising, corporate reporting, licensing, clinical trials, and other complex transactions.

The role

Based in Tokyo, you will lead field marketing initiatives and execute integrated campaigns in Japan.

Working closely with theregional and global marketing team, this role turns our global positioning, campaign strategy, and ABM framework into sharp, locally resonant programs for Tier 1 financial services accounts and corporates.

You will also manage the regional integrated campaigns budget. This is a strategyand execution role: you will helpshape the regional plan and then run it - designing and executing full-funnel, account-focused campaigns that combine digital, ABM, Sales plays, content, and high-impact in-person and virtual executive events, ensuring every touchpoint is orchestrated to drive meetings, opportunities and revenue in the region.

Office location: Marunouchi Nijubashi Building (Hybrid / Remote-first)
Note: While in-person event execution and face-to-face meetings with the sales team require on-site presence or travel, day-to-day work can be done remotely from home.　

Why Ideals?

• Market-leading position: 18+ years in the VDR business, top-rated onG2 andUpGuard, powering 10%+ of global M&A activity, with a 31% CAGR against competitors' 11%.

• Trusted by talent:Ideals US & UK earned the 2026 Great Place to Work certification, based on a 98% positive employee response rate.

• Real growth trajectory: Profitable and bootstrapped, with 5x revenue growth and unicorn status targeted in the next five years.

What you will do

1. Regional growth & pipeline strategy

• Co-own theJapan growth and pipeline plan with the Regional Japan Sales: define target segments, Tier 1 & 2 account lists, key use cases and pipeline goals.

• Translate global positioning and ABM strategy into aclear regional marketing plan with priorities, campaigns and hypotheses.

• Identify whitespace, upsell/expansion opportunities and recommendwhere to focus marketing and sales effort.

2. Integrated campaign planning & execution

• Build and runmulti-channel campaigns for priority accounts and segments (investment banks, PE, advisories and related financial institutions).

• Orchestrate digital, content, ABM, SDR and event motions intocoherent journeys - from first touch to executive meeting and opportunity creation.

• Localise global campaigns and narratives so they resonate withJapanese buyers, regulations and buying cycles.

3. Field marketing & executive events

• Own Japan executive events strategy: C-level roundtables, dinners, briefings, conference activations and bespoke experiences in and around Tokyo and other key hubs.

• Ensureevents are not standalone activities butanchored in campaigns with clear pre-event air cover and rigorous post-event follow-up.

• Partner with Sales and SDRs toqualify attendees, build the right attendee list, and convert event interest into concrete next steps and opportunities.

4. Sales & BDM partnership

• Act as theday-to-day marketing counterpart for Japan sales and BDM teams.

• Co-createaccount plans and plays for Tier 1 accounts: target personas, outreach angles, offers, content and follow-up flows.

• Equip BDMs withcampaign toolkits (email sequences, call talk tracks, snippets, decks, one-pagers) aligned to each integrated program.

5. ABM & account-based plays

• Work closely with theglobal ABM and Digital teams to deliver1:few and 1:many ABM programs for strategic accounts in the region.

• Use intent data, engagement signals and sales insight to prioritise accounts and designnext-best-action plays.

• Test and refine offers, formats and channels to improvemeeting rates and opportunity creation in Tier 1 buying teams.

6. Measurement, insight & optimisation

• DefineKPIs and success metrics for all campaigns (engagement, meetings, opportunities, pipeline, revenue influence).

• Monitor performance in real time; bringclear, data-backed recommendations on where to double down, pivot or stop.

• Partner with RevOps and Marketing Ops to ensureclean tracking across CRM and marketing platforms, enabling accurate reporting to Sales and leadership.

7. Voice of the customer & market

• Stay close to what’s happening in the Japan financial districts - what customers are saying, what competitors are doing, and what’s changing in the market

• Share clear, simple insights with Product Marketing, Content and leadership.

• Find real customer stories and use cases from the region and work with the team to turn them into strong materials for campaigns and sales teams to use.

What you bring

• Native Japanese Proficiency

• Business English Proficiency

• 3+ years of experience inB2B marketing, with a focus onintegrated campaigns, field marketing, ABM or demand generation

• Proven track record in end-to-end field marketing execution, including managing physical/virtual events (targeting a minimum of 10+ events per year)

• Comfortable operating as bothstrategic planner and hands-on operator – from shaping the regional plan with leadership to executing the details

• Strong relationship-building skills; able to become atrusted partner to senior sales leaders and credible in conversations with C-level stakeholders

• Data-literate and experiment-minded: able to read dashboards, interpret performance, and proposeclear next steps

• Excellent written and verbal communication skills to turn complex ideas intosharp, compelling narratives for senior decision-makers

• Based around/in Tokyo with the ability to spend periodic time in person with Sales and customers across Tokyo as needed (expect c. 20 to 30% travel for events and account visits)

Nice to have

• ABM experience

• Demonstrated experience co-planning pipeline with sales and owning programs that lead to meetings and opportunities, not just activity.

What we offer

We highly value our people, so we will empower you with all the resources and support to help you reach your full potential.

For your best work

Hybrid flexibility to shape your ideal workday

Home workplace budget

Co-working expense coverage

Individual IT budget for extra equipment

Top-tier tech and AI-powered tools

For your growth

Access to Ideals Academy with numerous courses

Investment in external learning and development activities

Guidance in Personal Development Plan creation

Professional literature and subscriptions coverage

Support of your passion as a speaker or writer

Internal talent mobility opportunities

For your well-being

Tailored Wellness Package for your physical and mental health

Funding for sports competitions

Paid health-related time-off

15 business days of annual leave

Extra perks

Budget for local gatherings in global locations

Generous internal referral program

Our culture

Commitment, Excellence, Collaboration, Trust and Care are core values of the Ideals team. We are on the lookout for like-minded individuals who share our values. By doing so, we create a team where talents feel at ease and work to the best of their abilities.

Discover more.

Ideals is an equal opportunity employer. Ideals is made up of people from a wide variety of backgrounds and lifestyles. We embrace diversity and invite applications from people from all walks of life. We don’t discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, or citizenship.