Performance Marketing Specialist (Global Market)

Responsibilities

• Plan, create and execute lead generation campaigns across platforms like Google Ads, Facebook, and Tiktok.

• Ensure that targeting, ad creatives and landing pages work seamlessly together.

• Monitor and manage ad spend to ensure resources are utilized efficiently, prioritizing performance and lead quality.

• Identify and scale high-performing campaigns to increase the volume of qualified leads.

• Analyze performance data to uncover trends, evaluate lead quality, and continuously optimize campaigns for better results.

• Conduct A/B tests on ad creatives, messaging, and landing pages to uncover insights that drive campaign improvements.

• Generate detailed reports to track metrics like cost per lead and conversion rates, providing actionable insights for further optimization.

• Set up accurate tracking and reporting using tools like Google Analytics and CRM platforms to ensure the effectiveness of lead generation efforts.

• Work with the creative team to develop compelling ads that resonate with target audiences and encourage engagement.

• Collaborate closely with the sales team to ensure leads are converting effectively, while implementing strategies to enhance lead quality when needed.

• Stay informed about industry trends, competitor strategies, and platform updates to inspire fresh and innovative campaign ideas.

Qualifications and Skills

• Proficient in English in order to handle the global market

• Proven experience in performance marketing or lead generation, with a strong focus on digital advertising platforms like Facebook Ads, Google Ads, and Tiktok Ads.

• Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.

• Excellent communication and collaboration skills to work effectively with creative and sales teams.

• Detail-oriented with strong organizational skills, capable of managing multiple campaigns and tasks simultaneously.

• Results-driven mindset with the ability to focus on achieving qualified lead volume and conversion goals.

• Ability to troubleshoot and solve problems quickly, especially under tight deadlines.

• Proactive attitude with a passion for staying updated on the latest trends and best practices in digital marketing and lead generation.