Associate Director, Client Analytics, GOC

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visitwppmedia.com.

Role Summary and Impact

As part of the Global Operations Centre (GOC), you will work closely with teams across the United States, Europe, and Asia to deliver high-impact solutions in a collaborative, multicultural environment. We are looking for anAssociate Director of Analytics who will:

• Help lead theNorth America Analytics team, measuring the success of media executions and delivering actionable insights that support data-informed decision-making and continuous innovation.

• Lead the design and measurement ofBrand and Direct Response campaigns, includingBrand Lift studies, A/B testing, and Matched Market Tests (MMTs), ensuring alignment with client objectives.

• Present complex data and analytical findings in aclear, visually engaging, and actionable manner to clients and internal teams.

• Act as atrusted analytics advisor to clients, understanding their business needs and delivering tailored analytical solutions.

• Collaborate across departments to integrate analytics intocampaign planning, execution, and evaluation.

• Partner with internal and external teams ondata integrity, reporting, experimentation, and ad-hoc analysis.

• Recruit, manage, and mentor analytics professionals, ensuring effective delegation, efficient workflows, timely delivery of high-quality outputs, and continued professional development.

• Lead and develop the analytics team within theBogotá hub, promoting analytical excellence, innovation, and continuous improvement.

• Collaborate with teams acrossNew York, Chicago, San Francisco, and Los Angeles to support consistency, knowledge sharing, and alignment across regions.

Skills and Experience

• Bachelor’s degree from atop-tier college, with a3.0 GPA or equivalent, inAnalytics or Technology, or equivalent experience.

• 7+ years of experience in a data-based role, preferably within amedia agency.

• Exposure to the measurement of bothDirect Response and Brand Awareness campaigns, includingA/B experimentation and test design, Brand Lift studies, control versus exposed experimental frameworks, and short-term media effectiveness evaluation.

• Experience designing and evaluatingMatched Market Tests (MMTs).

• Experiencemanaging a team and delegating effectively.

• Proficiency inExcel and PowerPoint; experience withGoogle Docs is a plus.

• Familiarity withprogramming languages; knowledge ofSQL is a plus.

• Strong ability to present data in avisually engaging and insightful manner, clearly communicating the findings that matter.

• Strongorganizational and project management skills.

• Strong understanding ofdigital campaign data, including which data points can be collected and how to analyze them.

• Experience collaborating withlarge cross-functional teams and translating client needs into actionable analytical work.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment toBe Extraordinary, investing in our employees to inspire transformational creativity. We alsoLead Optimistically, firmly believing in andChampioning Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

WeCreate an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in aRemote or Hybrid Work Modality and must be performed from any location withinMexico or Colombia. Only candidates residing in either country who arelegally authorized to work there may apply. Remote work from outsideMexico or Colombia, including relocation abroad under a remote work contract, isnot permitted under any circumstances.

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While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Please read ourPrivacy Notice for more information on how we process the information you provide.