Advanced Analytics Senior Executive, GOC

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visitwppmedia.com.

Role Summary and Impact

As aSenior Analyst, you will be accountable for quantifying the success of marketing initiatives and delivering insights that enable MFG teams to innovate and improve their work. Key responsibilities include:

• Lead thecollection, cleaning, analysis, and evaluation of marketing data, applying measurement methodologies such asA/B testing, Matched Market Tests, and statistical validation.
• Championreal-time data quality assurance, input, and formatting to support the successful implementation of media measurement initiatives.
• Proactivelyidentify and resolve program and project issues, escalating them appropriately when necessary.
• Transform complex data intoclear, visually compelling presentations.
• Communicate findings through effectivedata storytelling, translating advertising campaign results into actionable insights and recommendations.
• Build knowledge across different practices to tailor insights and recommendations to specific business and client needs.
• Stay current on MFG’s product offerings and understand how they influence analytics and measurement.
• Support and occasionally manage conversations withvendors and clients.

Skills and Experience

• Bachelor’s degree inAnalytics, Technology, Marketing, Advertising, or a related field, with a3.0 GPA or equivalent professional experience.
• C1 English proficiency or equivalent, with the ability to communicate effectively in professional environments.
• 1-3 years of professional experience in a marketing analytics-based role, preferably within amedia agency.
• Experience or exposure todigital media execution, includingSearch, Social, and Programmatic channels.
• Understanding of the measurement of bothBrand and Direct Response marketing campaigns.
• Proficiency inExcel and PowerPoint; experience withGoogle Workspace is a plus.
• Experience with core advertising platforms such asGoogle Ads, Meta Ads, and CM360.
• Strongproject management skills and the ability to manage multiple tasks in a highly organized and efficient manner.
• Strong verbal and written communication skills, with the ability to present data and recommendations clearly.
• Strongattention to detail, analytical thinking, and a natural affinity for numbers and data-driven problem-solving.
• Experience with generative AI tools such asGemini and ChatGPT is a plus.
• Experience with programming languages such asR, SQL, and Python is a plus.

Life at WPP Media & Benefits

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.

This position is available in aRemote or Hybrid Work Modality and must be performed from any location withinMexico or Colombia. Only candidates residing in either country who arelegally authorized to work there may apply. Remote work from outsideMexico or Colombia, including relocation abroad under a remote work contract, isnot permitted under any circumstances.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

While we appreciate all applications received, only those candidates selected for an interview will be contacted.

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Please read ourPrivacy Notice for more information on how we process the information you provide.