Manager, Social, Media Delivery and Operations

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visitwppmedia.com.

About WPP Media 

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com. 

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com 

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values: 

• BeExtraordinary by Leading Collectively to Inspire transformational Creativity. 
• Create anOpenenvironment by Balancing People and Client Experiences by Cultivating Trust. 
• LeadOptimistically by Championing Growth and Development to Mobilize the Enterprise. 

App Marketing & Media Management

• Develop and execute full-funnelapp acquisition and growth strategies across paid digital channels.
• Plan, launch, manage, and optimize campaigns across:
• • Google Ads: UAC/App Campaigns, Search, GDN, Demand Gen
  • Meta Ads: App and Conversion campaigns
• Manage campaigns across acquisition, engagement, conversion, and re-engagement.
• Define campaign structures, targeting strategies, budgets, bidding approaches, creatives, audiences, and optimization frameworks.
• Monitor campaign performance and proactively identify opportunities to improveCPI, CPA, ROAS, CAC, conversion rates, retention, and other business KPIs.
• Manage budget allocation across platforms based on performance and business objectives.
• Drive structuredA/B testing and experimentation across audiences, creatives, placements, bidding strategies, and campaign setups.

Analytics & Reporting

• Analyse app marketing performance using platforms such asAppsFlyer and Firebase.
• Understand attribution, conversion tracking, campaign measurement, cohorts, retention, and user-quality metrics.
• Use data to identify trends, diagnose performance issues, and generate actionable insights.
• Build and maintain performance dashboards and reports.
• UseMS Excel/Google Sheets extensively for data analysis, reporting, forecasting, and campaign planning.
• Demonstrate strong proficiency inPivot Tables, VLOOKUP/XLOOKUP, SUMIFS, data cleaning, charts, and advanced formulas.
• Translate performance data into clear business recommendations for clients and senior stakeholders.

Client & Stakeholder Management

• Own day-to-day performance marketing relationships with clients and internal stakeholders.
• Present campaign performance, insights, recommendations, and growth opportunities.
• Understand client business objectives and translate them into measurable media strategies.
• Mentor and guide junior team members and contribute to building best practices within the app marketing team.

Required Skills & Experience

• 5+ years of hands-on experience in digital/performance marketing, with strong experience inmobile app marketing.
• Strong practical experience managing campaigns acrossGoogle Ads, Meta, and/or DV360.
• Strong understanding of:
• • Google UAC / App Campaigns
  • Google Search
  • Google Display Network (GDN)
  • Demand Gen
  • Meta App campaigns
  • Meta Conversion campaigns
  • DV360 App campaigns
  • DV360 Conversion campaigns
• Strong understanding ofapp acquisition, attribution, conversion tracking, retargeting, and user-quality measurement.
• Excellent analytical and problem-solving skills.
• Strong command ofExcel/Google Sheets and data analysis.
• Strong communication, presentation, and stakeholder-management skills.
• Experience working in adigital marketing/performance marketing agency is preferred.

Good to Have

• Hands-on experience withAppsFlyer.
• Working knowledge ofFirebase Analytics.
• Experience with other MMPs, analytics, or measurement platforms.
• Understanding of app monetization models such assubscription, in-app purchase, advertising, and freemium.
• Experience with SKAN, privacy-led measurement, incrementality, or modern mobile measurement frameworks.
• Experience managing large-scale campaigns and significant media budgets.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.   

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

#LI-Promoted

Please read ourPrivacy Notice for more information on how we process the information you provide.