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IL

Integrated Media Manager

ICONMA, LLC
  • 🇺🇸 United States
  • Hybrid
  • Manager or above
  • 8 hours ago
  • $73.26 – $78.26 / hour
  • Paid Social
  • Data Visualization
  • Tableau
  • Looker
  • GA4
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Our Client, an AV Manufacturing company, is looking for an Integrated Media Manager for their Foster City, CA/San Francisco, CA/Hybrid location.
 
Responsibilities:

  • Own end-to-end strategy and activation of integrated media campaigns spanning paid social, video, audio, display, out-of-home, search, experiential and influencer marketing, that support market launches and ongoing growth.
  • Manage day-to-day relationships with media agency partners, overseeing media strategy, investment, and reporting to ensure campaigns align with business objectives, launch timelines and media efficiencies.
  • Partner closely with Brand, Creative, Product Marketing, and Analytics teams, and external media and creative agencies, to ensure media plans reflect overall GTM strategies and creative requirements.
  • Track cross-channel performance metrics against business and marketing KPIs, proactively reallocating spend and creative assets based on real-time performance.
  • Manage multi-million dollar media budgets, ensuring maximum ROI, precise delivery tracking, and monthly reconciliation across active markets.
 
Requirements:
  • A Bachelor's degree in Marketing, Business Administration, or a related field.
  • 6–8 years of experience managing and scaling integrated, full-funnel media campaigns with multi-million dollar budgets—in-house at a technology, mobility, automotive, or consumer brand, or at a leading media agency.
  • Experienced in driving strategy and execution across complex media plans, keeping external partners accountable to tight GTM timelines, and balancing shifting business priorities without sacrificing execution quality.
  • Deep familiarity across the modern media stack: programmatic display/video, CTV/OTT, paid social platforms, audio, linear, search, and high-impact OOH.
  • Comfortable working with media measurement frameworks (MMM, MTA, brand lift studies, incremental lift testing) and partnering with data science teams to prove media ROI.
  • Strong analytical thinking paired with sharp creative instincts.
  • Highly motivated and proactive, capable of operating with high autonomy in a dynamic, fast-paced environment.
  • Preferred Qualifications
  • Experience supporting new-market or new-product launches, ideally for a brand introducing a new category or hardware/service experience to consumers.
  • Familiarity with reporting and data visualization tools (e.g., Tableau, Looker, GA4).
  • Proven track record of cross-functional leadership and end-to-end campaign ownership as an individual contributor.
  • Genuine interest in autonomous vehicles and the future of transportation.
  • Experience, Communications & Marketing
 
Why Should You Apply?
  • Health Benefits
  • Referral Program
  • Excellent growth and advancement opportunities

Integrated Media Manager · ICONMA, LLC

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