IL
Integrated Media Manager
ICONMA, LLC
- 🇺🇸 United States
- Hybrid
- Manager or above
- 8 hours ago
- $73.26 – $78.26 / hour
- Paid Social
- Data Visualization
- Tableau
- Looker
- GA4
8 hours ago
Our Client, an AV Manufacturing company, is looking for an Integrated Media Manager for their Foster City, CA/San Francisco, CA/Hybrid location.
Responsibilities:
- Own end-to-end strategy and activation of integrated media campaigns spanning paid social, video, audio, display, out-of-home, search, experiential and influencer marketing, that support market launches and ongoing growth.
- Manage day-to-day relationships with media agency partners, overseeing media strategy, investment, and reporting to ensure campaigns align with business objectives, launch timelines and media efficiencies.
- Partner closely with Brand, Creative, Product Marketing, and Analytics teams, and external media and creative agencies, to ensure media plans reflect overall GTM strategies and creative requirements.
- Track cross-channel performance metrics against business and marketing KPIs, proactively reallocating spend and creative assets based on real-time performance.
- Manage multi-million dollar media budgets, ensuring maximum ROI, precise delivery tracking, and monthly reconciliation across active markets.
Requirements:
- A Bachelor's degree in Marketing, Business Administration, or a related field.
- 6–8 years of experience managing and scaling integrated, full-funnel media campaigns with multi-million dollar budgets—in-house at a technology, mobility, automotive, or consumer brand, or at a leading media agency.
- Experienced in driving strategy and execution across complex media plans, keeping external partners accountable to tight GTM timelines, and balancing shifting business priorities without sacrificing execution quality.
- Deep familiarity across the modern media stack: programmatic display/video, CTV/OTT, paid social platforms, audio, linear, search, and high-impact OOH.
- Comfortable working with media measurement frameworks (MMM, MTA, brand lift studies, incremental lift testing) and partnering with data science teams to prove media ROI.
- Strong analytical thinking paired with sharp creative instincts.
- Highly motivated and proactive, capable of operating with high autonomy in a dynamic, fast-paced environment.
- Preferred Qualifications
- Experience supporting new-market or new-product launches, ideally for a brand introducing a new category or hardware/service experience to consumers.
- Familiarity with reporting and data visualization tools (e.g., Tableau, Looker, GA4).
- Proven track record of cross-functional leadership and end-to-end campaign ownership as an individual contributor.
- Genuine interest in autonomous vehicles and the future of transportation.
- Experience, Communications & Marketing
Why Should You Apply?
- Health Benefits
- Referral Program
- Excellent growth and advancement opportunities
Integrated Media Manager · ICONMA, LLC