Integrated Marketing Manager Graduate (Marketing & Methodology) - 2027 Start

The US Operations team onboards sellers, drives business growth, improves user experience, and provides operations and sales support in the US market. We are organized into Category Management teams that acquire new brands and incubate and accelerate them on TikTok Shop, alongside Central teams covering creator operations, campaign operations, projects, and agency partnerships, working with cross-functional and category teams to grow GMV across merchants of every size.

As the business grows, we take on complex challenges across seller growth and creator and agency ecosystem development.

You will shape merchant success, user experience, and the next phase of e-commerce growth in the US.

About the team

With the rapid expansion of TikTok Shop's business in the U.S. market, the Marketing & Methodology team supports the platform’s e-Commerce growth by building standardized marketing frameworks, data-driven methodologies, and scalable go-to-market best practices. The team bridges strategic methodology with marketing execution, enabling cross-functional teams to make consistent decisions, optimize resource allocation, and drive high-impact, sustainable growth across markets and categories.

We are looking for talented individuals to join our team. As a graduate, you will get opportunities to pursue bold ideas, tackle complex challenges, and unlock limitless growth. Successful candidates must be able to commit to an onboarding date by the end of the year. Please state your availability and graduation date clearly in your resume. Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to our Company and its affiliates' jobs globally. Applications will be reviewed on a rolling basis - we encourage you to apply early.

Responsibilities

• Develop integrated marketing plans through deep insights into users and category trends. In alignment with TikTok Shop’s mission and vision, formulate brand strategies and establish brand management guidelines to strengthen brand recognition and user awareness.
• Build and operationalize communication channels tailored to TikTok Shop, including social media, official media, and content marketing. Manage relationships with external creative and media agencies, drive scalable marketing initiatives across the U.S., and be accountable for conversion results.
• Understand the behaviors and preferences of U.S. consumers, sellers, and creators, and help TikTok Shop localize its initiatives in ways that are easy to understand and share.
• Based on business priorities and key target audiences, establish a high-quality content and case-study communication system that builds awareness of TikTok Shop and drives target users to take action.

Minimum Qualification(s)

• Individuals who are completing or have recently completed a Bachelor's degree.
• Good sense of emerging trends.

Preferred Qualification(s)

• Experience in marketing for content-driven e-Commerce is preferred.
• Strong logical thinking and project management skills, with resilience and the ability to communicate effectively and collaborate across teams.