TM
Integrated Demand Generation Specialist
Tailored Management
- 🇺🇸 United States
- Remote
- Mid level
- 23 hours ago
- AI
- Machine Learning
- Pension
23 hours ago
Not enough detail in this posting to match
Location: Remote — US only
Contract Duration: 12 months with possibility for extension
Pay rate:$70/hr on W2
Schedule: Full-time; U.S. business hours, Eastern or Central time preferred
Benefits:Health, Dental, Vision, 401K, PTO
Note: This is a W-2-only position. We do not offer visa sponsorship and cannot accept H-1B, F-1/STEM OPT, 1099, C2C, or C2H arrangements.
About the Role
We are seeking an experiencedIntegrated Demand Generation Specialist to coordinate and optimize marketing programs across web, lifecycle marketing, paid media, and creative for a leading technology organization.
In this role, you will turn channel strategies into integrated campaigns that improveconversion, product adoption, engagement, monetization, retention, and cross-sell. You will own experimentation initiatives, coordinate campaign launches, develop lifecycle programs, manage creative agency delivery, and use data and AI-powered workflows to improve marketing performance.
The ideal candidate combineshands-on campaign execution, conversion optimization, analytical skills, and strong project management. You should be comfortable managing multiple priorities, collaborating across teams, and driving projects from planning through launch.
What You’ll Do
Experimentation & Conversion Optimization
- Own theA/B testing roadmap across landing pages, forms, creative assets, lifecycle journeys, and digital channels.
- Develop hypotheses, define success metrics, coordinate experiments, and analyze results to determine what to improve or scale.
- Build dashboards and scorecards to measure conversion improvements and connect experiment results to funnel performance.
- Develop lifecycle programs that supportproduct adoption, engagement, monetization, retention, and cross-sell.
- Define audience segments, customer journeys, triggers, messaging, and next-best actions.
- Analyze journey performance and use findings to improve engagement, conversion, and downstream business value.
- Manage campaign calendars and translate channel strategies into actionable plans with clear owners, milestones, dependencies, and launch requirements.
- Coordinateweb, lifecycle, paid media, creative, analytics, and agency partners to deliver campaigns on schedule.
- Track progress, resolve execution issues, and keep stakeholders aligned on priorities and deliverables.
- Applygenerative AI, automation, and agentic workflows to accelerate campaign planning, analysis, and delivery.
- Create reusable prompts, templates, workflows, and lightweight agents to improve marketing productivity and consistency.
- Test emerging AI capabilities and incorporate effective solutions into team processes.
- Manage creative production frominitial brief through final asset delivery.
- Communicate campaign requirements, coordinate approvals, and ensure assets are ready for deployment.
- Track timelines, address production risks, and hold agency partners accountable for deliverables.
- Develop and maintaindashboards, funnel reports, and campaign scorecards that support data-driven decisions.
- Evaluate campaign and lifecycle performance against established goals.
- Identify performance gaps, operational bottlenecks, and opportunities to improve marketing effectiveness.
Must Have Qualifications
- 4–6 years of experience in demand generation, growth marketing, lifecycle marketing, conversion rate optimization, or integrated digital marketing.
- Proven experience executingintegrated campaigns across web, lifecycle or email, paid media, and creative.
- Hands-on ownership ofCRO and A/B testing, from hypothesis development and test design through measurement and application of results.
- Experience developing lifecycle programs tied toadoption, engagement, monetization, retention, or cross-sell.
- Experience managing creative agencies and coordinating cross-functional stakeholders, project dependencies, and launch deadlines.
- Ability to build and interpretdashboards, funnel reports, and campaign performance scorecards to inform decisions.
- Demonstrated use ofgenerative AI, automation, or agentic workflows to improve marketing execution.
- Strong analytical, project management, and communication skills, with the ability to manage competing priorities and drive work to completion.
Preferred Qualifications
- Familiarity with marketing automation, experimentation, analytics, content management, and paid media platforms.
- Experience withaudience segmentation, triggered journeys, next-best-action programs, or full-funnel measurement.
- Experience building reusable AI-powered workflows or lightweight agents.
- Experience marketing todeveloper or technical audiences.
- Medical Coverage – HDHP, PPO, and Surest plan options
- Minimum Essential Coverage (MEC)
- Dental Insurance
- Vision Insurance
- Short-Term Disability (STD)
- Long-Term Disability (LTD)
- Life & AD&D Insurance
- Critical Illness Insurance
- Accident Insurance
- Employee Assistance Program (EAP)
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. #TMMT
Integrated Demand Generation Specialist · Tailored Management