Head of Media Product Strategy (Amplifi)

Job Description:

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

We’re hiring a Head of Media Product Strategy (Amplifi) as part of our team based from our London office.

Purpose of the Role

A senior leadership role within Amplifi UK, responsible for defining and driving the product strategy behind the future of dentsu's UK media business.

The Head of Media Product Strategy will own the product strategy and roadmap across a portfolio of media point solutions spanning planning, activation, measurement and agency workflow, building tools and solutions that drive growth for our business and better outcomes for our clients.

This role sits at the intersection of media expertise, product thinking, AI, technology and client need. The successful candidate will translate complex media and business challenges into a coherent product direction - identifying where proprietary technology can create genuine competitive advantage, where emerging technologies can transform how our people work, and where we should deliberately choose not to build.

Key Responsibilities

• Own and continuously evolve media’s product roadmap. Translate media, client and operational challenges into clear product priorities across multiple development pods, using PROPEL to ensure finite product and engineering resource is focused on the highest value opportunities.

• Develop a strong point of view on where media technology is heading and what it means for dentsu. Track emerging technologies, competitor platforms, client needs and market shifts, and lead the exploration and incubation of applied AI across planning, automation, activation, measurement and decisioning.

• Lead and develop our product managers, maintaining a high bar across discovery, user research, prioritisation, requirements and lifecycle management. Be willing to get into the detail when it matters, interrogating a PRD, joining discovery sessions or working directly with teams to solve complex product challenges.

• Create a culture of rapid experimentation before large scale investment. Develop or orchestrate lightweight prototypes including agents, notebooks, low-code or AI-assisted proofs of concept in order to test assumptions, demonstrate possibilities and accelerate learning before committing significant development resource.

• Partner with the Engineering & Development lead as an equal - owning product direction, priorities, requirements and value whilst engineering owns technical architecture, engineering standards and delivery. Jointly own the outcomes of the product portfolio and create the conditions for teams to move quickly without compromising quality or scalability.

Key Skills

• Product Adoption & Impact (active usage, user value & measurable business/client outcomes)

• Product Strategy & Roadmap (quality, prioritisation & delivery against strategic roadmap)

• Product Value & Commercialisation (product revenue/margin, packaging & client adoption)

• Innovation & Experimentation (validated prototypes, AI adoption & successful incubation into roadmap)

• Partner Investment (SPI opportunities identified, funded & successfully translated into scalable products)

• New Business Impact (tier-one pitch contribution, product differentiation & wins)

• Product Integration (solutions integrated into dentsu.connect)

What we offer

This is a Permanent role. The team is based in our London office but operates under flexible working arrangements. The team are currently in the office twice a week.

As well as a competitive salary, you’ll enjoy a benefits package that you can tailor to your needs.

Inclusion and Diversity

At Dentsu, we embrace diversity and inclusion, valuing the unique perspectives and contributions of every individual. We believe that diversity fuels creativity and innovation, benefiting our employees, partners, and communities.

We welcome applications from all individuals, regardless of race, ethnicity, nationality, religion, gender, gender identity, sexual orientation, age, disability, marital status, or any other protected characteristic. Beyond recruitment, we strive to create an environment where everyone feels respected, supported, and empowered to bring their authentic selves to work.

We recognise the importance of work-life balance and are open to discussing flexible working arrangements for all roles. If you need reasonable adjustments due to a disability or medical condition during our recruitment process, please contact us at

accommodations@dentsu.com, quoting the reference number of the role that you are applying for. Your needs will be handled with respect and confidentiality to ensure an inclusive and accessible experience.

#LI-Hybrid 

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