Head of Growth (Founding Team)

Role Overview

You’ll be theengine behind Vibecoderz’ 20K+ paid users and $100K+ MRR milestones. Where the CMO drives brand, community, and culture, you will focus onfunnels, experiments, and monetization levers. You know how to run growth like an engineer: structured, data-driven, and always measurable.

Your obsession isactivation, conversion, retention, and LTV. You’ll orchestrate paid acquisition, A/B tests, SEO/ASO, referral loops, and pricing experiments — all while keeping developers (our users) at the center.

This role demands someone who canblend creativity and rigor, who can craft narratives that convert and pipelines that scale.

Key Responsibilities

1. Growth Strategy & Execution

   • Own Vibecoderz’growth engine from awareness to retention.

   • Define and optimizefunnels (sign-up → activation → subscription → renewal).

   • Drive experiments across pricing, paywalls, and onboarding flows.

2. Acquisition & Performance Marketing

   • Runmulti-channel campaigns (Google, LinkedIn, Twitter/X, GitHub Ads, Discord boosts).

   • Build and scalepaid acquisition pipelines with strict ROI focus.

   • Continuously optimize CAC:LTV ratios.

3. Monetization & Pricing

   • Own pricing strategy for Free, Pro ($19), and Teams tiers.

   • Runpricing tests to maximize conversion and retention.

   • Define and executeupsell/cross-sell strategies.

4. Retention & Lifecycle Marketing

   • Build lifecycle campaigns (email, push, in-app nudges).

   • Reduce churn through proactive communication and win-back flows.

   • Partner with Head of Community onDiscord-led retention campaigns.

5. Data & Experimentation

   • Define and enforceevent taxonomy across product.

   • Run A/B and multivariate tests with statistical rigor.

   • Set up dashboards for cohort analysis, growth metrics, and funnel drop-offs.

6. Cross-Functional Leadership

   • Partner with CMO on storytelling and GTM.

   • Partner with CPO ongrowth-driven product features (referral programs, virality loops).

   • Mentor and scale agrowth marketing team (performance, analytics, lifecycle).

Success Metrics

90 Days (Probation):

• Build and present Vibecoderz’12-month growth model (acquisition → conversion → retention → revenue).

• Launch at least3 growth experiments (pricing, referral, or acquisition channel).

• Achievebaseline paid conversion ≥3% from free → paid users.

12 Months:

• Scale Vibecoderz to20K+ paid users with ≥70% retention at 12 months.

• AchieveCAC:LTV ≥ 1:4 with sustainable paid acquisition.

• Drive$100K+ in recurring monthly revenue with scalable playbooks.

• Build and lead ateam of 4–5 growth specialists.

Must-Haves

• 10+ years in growth/performance marketing roles inSaaS, developer tools, or consumer productivity apps.

• Proven track record of scaling from0 → $1M ARR (ideally with B2C SaaS).

• Expertise infunnels, paid marketing, SEO/ASO, referral systems, pricing experiments.

• Strong data chops: SQL, Amplitude/Mixpanel, GA4, cohort analysis.

• Excellent storyteller who can translategrowth experiments into board-level insights.

Nice-to-Haves

• Experience inEdTech, DevTools, or B2C SaaS ecosystems.

• Prior exposure todeveloper acquisition funnels (GitHub, Product Hunt, Discord).

• Hands-on experience with AI-driven Martech tools (HubSpot AI, Mutiny, Jasper, Segment).

• Founding marketer or early-stage growth role.

Tech Stack Visibility

• MarTech: HubSpot, Segment, Mutiny, Mixpanel/Amplitude, GA4

• Experimentation: Google Optimize, LaunchDarkly, PostHog

• Campaigns: Google Ads, LinkedIn Ads, GitHub Ads, Twitter/X Ads

• SEO/ASO: Ahrefs, SEMrush, SurferSEO

• Community Growth: Discord Insights, Orbit, Bevy

• Data: Firestore events, Neo4j Developer Graph, BigQuery

Assessment

Objective: Validate ability to design agrowth engine for Vibecoderz’ AI Tutor.

Assessment (2-Part):

1. Growth Model (Written)

   • Build a6-month growth model with acquisition, activation, retention, and monetization assumptions.

   • Include:

     • Channel mix (organic, paid, community).

     • CAC targets and ROI.

     • Retention tactics.

     • Pricing experiments (Pro vs. Teams).

2. Experiment Design (Case Study)

   • Design anA/B test for improving conversion on the“Text → Course → Certification” flow.

   • Must specify hypothesis, control/variant, metrics, and success criteria.

3. Presentation (Optional)

   • 5-slide deck on“How I’d scale Vibecoderz to 20K paid users in 12 months.”

Deliverables:

• Written growth model (Excel/Google Sheet or doc).

• A/B test design doc.

• (Optional) 5-slide deck.