GTM Content Producer

Our client is looking for a GTM Content Producer to take product launch ideas from concept to finished short-form video. You'll shoot ideas, animate product UI from Figma, edit, and ship content that shows what a new feature does and why it matters. You'll work closely with the Design Lead, Product Marketing & GTM, and help build the templates and playbooks that make future launches faster.

What You'll Do:

• Develop funny, culturally relevant creative concepts for GTM product launches.
• Produce and direct content end to end, including shooting, talent direction, and appearing on camera when needed.
• Edit and finish short-form video quickly. For example, turn 30 minutes of raw footage into a polished 30-second cut in the same day.
• Animate product UI directly from Figma so features look exactly as they do in the app.
• Own color, sound, typography, subtitles, and adapting assets for every format and platform.
• Build a reusable motion template library and set clear standards for organizing and handing off files.
• Capture content at events and work with creators and brand partners.
• Partner with Product, Design, Marketing, and Comms to deliver on launch timelines.

What Success Looks Like:

• Priority launches get strong, on-time creative that makes features instantly understandable.
• Content drives engagement and conversation about client's on and off platform.
• Reusable formats and motion templates make each launch faster than the last.
• The work feels culturally current and true to the brand.

Knowledge, Skills & Abilities:

• 1+ years in video editing, motion design, content creation, or creative production, with work that has performed well on social.
• Expert in Premiere Pro, After Effects, and DaVinci Resolve or equivalent, with working fluency in Figma.
• A reel with excellent animation craft and strong color, sound, and typography skills.
• Strong storytelling and comedic instincts, plus comfort on camera and at events.
• Ability to deliver high-quality work on same-day and next-day timelines.
• Active user with a deep feel for internet culture and creator formats.
• Organized, self-directed, collaborative, and low-ego.

Preferred Qualifications:

• Experience creating for a consumer tech product or major consumer brand.
• Experience building motion systems or a recurring content franchise.