Growth Marketing Lead (Multi-Market)

Benrey is a full-stack marketing agency built for businesses that are done wasting time. We don't pitch fairy tales. We don't push theories. We analyse and execute.

We handle everything from paid media and creative to SEO, ASO, content, PR, brand protection, ambassadorship and beyond - digital, print, and everything in between. If it moves the brand forward, if it makes an impact - we're on it.

We're the team you call when **it needs to get done - right, fast, and without excuses.

Interested? Let's see if we're a match!

About the product: 

Alongside client work, we build our own product: a comparison platform for iGaming players. We review and rank iGaming operators, verify they are licensed and safe, and keep bonus and terms information up to date. Players can also compare operators side by side, check if an operator is safe, and try thousands of games for free in demo mode.

The platform is live in several countries in Europe and Latin America, and we are launching in new markets. Our goal is to be the iGaming information source players trust most, so everything we publish must be accurate and verified.

About the role:

Today, most of our visitors come from Google search. Your job is to grow our other channels: video, social media, community, email and partnerships, in every market we work in.

We are a small team, so automation is a big part of this role. You will build workflows and AI tools that take our reviews and updates and turn them into content for each channel and each market. A person checks everything before it is published, but the repetitive work is done by the systems you build.

What matters most: you have built marketing automations yourself, and they are still in use. If you can show us something you built, we can teach you most of the other things.

What you will do: 

Plan the channel strategy

• Decide which channels and markets to start with, based on where our players are and what we can do well.
• Set clear goals for each channel, review them regularly, and stop what doesn't work.
• Build a repeatable plan for launching our channels in each new market.

Grow our channels

• Video: launch and grow our YouTube channel (reviews, guides, news) and short videos on YouTube Shorts, TikTok and Instagram Reels.
• Social media: run our accounts on Instagram, X and Facebook, and test new platforms as they grow.
• Community: build and manage communities on Reddit, forums, Telegram, Discord and WhatsApp, especially in Latin America. Answer questions, start discussions and bring player feedback back to the team.
• Email: launch and grow the newsletter, plan email campaigns and set up automated bonus alerts.
• Partnerships: find and manage collaborations with creators, streamers and influencers, and work with partners and media on joint content.
• Search: our SEO team owns search, but you make sure your channels support it, and that we are visible in AI search tools like ChatGPT and Google AI answers.
• Paid ads: gambling ads are strictly limited, so we focus on organic growth. Where platforms and local rules allow ads, you test them with small budgets first.

Build the automations

• Create workflows and AI tools that turn our reviews, rankings and updates into posts, videos, emails and alerts for each market and language.
• Set up a review step so a person approves every piece of content before it goes live.
• Document every workflow so others can understand and use it, and improve them over time.

Measure the results

• Set up tracking for every channel: reach, engagement, visits to our site and conversions.
• Report weekly on what works and what doesn't, and decide where to put more effort.
• Share what you learn about players with the product team, so it can shape our features and content.

Work with the team

• Plan the content calendar together with the writers in each market.
• Adapt their work for each channel and language.
• Give clear briefs to designers and video editors, and give feedback on their work.

What you bring:

We don't hire based only on years of experience. Usually, this role suits people with about two years or more in growth, social media or content marketing, but strong work matters more than the number.

Must have:

• Experience building automations with tools like n8n, Make, Zapier, Claude or OpenAI APIs, or with scripts. Real workflows that are in use, not tests or demos.
• Strong experience in at least two channels. You have grown an account, a channel, an email list or a community, and you can explain how you did it.
• Good copywriting. You write clear, engaging content and adapt it to each platform.
• Comfort with data. You can set up tracking, read reports and draw honest conclusions.
• Good written English and the habit of documenting your work.

Nice to have (we can train the right person): 

• Experience in an industry where advertising is restricted, such as iGaming, crypto, fintech or trading.
• Video skills: planning a YouTube channel, working with an editor, editing short videos yourself.
• A channel, newsletter or community you have grown yourself.
• Experience running marketing alone, for example at a startup or your own project.
• Contacts with creators or streamers in iGaming.

We offer:

• Flexible working hours
• Pet friendly office with snacks
• Competitive salary
• Health insurance
• Wellness benefits
• 3 paid sick days a year without medical certificate
• Birthday off
• Real career opportunities and professional growth
• The great team across the world