Growth Marketing / Demand Generation Lead

Location: Hybrid – Downtown Los Angeles (DTLA)
Experience: 3-5 years minimum
Tools: Warmly, HubSpot

About VioletX

VioletX is a Managed Service Provider (MSP) specializing incybersecurity, helping businesses scale with secure, strategic solutions. We are looking for aGrowth Hacker / Demand Generation Lead to drive pipeline growth and customer acquisition.

Role Overview

This role focuses on designing and executingdata-driven marketing campaigns to generate leads, optimize the sales funnel, and scale demand generation efforts. You will work closely with sales, marketing, and product teams to implementgrowth strategies using Warmly and HubSpot.

Key Responsibilities:

• Develop and executemulti-channel demand generation campaigns (email, paid ads, content, social).

• Optimizelead nurturing funnels using HubSpot automation.

• UseWarmly to enhance personalized prospecting and engagement.

• Collaborate with sales teams to refineABM (Account-Based Marketing) strategies.

• Analyze campaign performance and optimize forconversion and ROI.

• Test and experiment with new growth tactics to driveMQLs and SQLs.

Qualifications:

• 3-5 years minimum of experience in demand generation, growth marketing, or performance marketing.

• Proficiency withHubSpot CRM & marketing automation tools.

• Experience usingWarmly for targeted lead engagement.

• Strong analytical skills and ability to optimize campaigns using data insights.

• Knowledge of SEO, paid media, and conversion rate optimization.

• Experience inB2B, cybersecurity, or SaaS industries is a plus.

Benefits:

• Competitive salary with performance incentives.

• Hybrid work flexibility inDTLA.

• Opportunity to shape the growth strategy of a high-impact cybersecurity company.