Growth Marketing and Demand Generation Lead

At Zerobroker, we are transforming the $800 billion US trucking industry and making freight shipping broker-free. We’re looking to streamline the supply chain with significantly less overhead through technology. We’re a VC backed company and although we’re in our infancy, we’re growing very quickly and looking for folks who are hungry to grow in their careers and help build something from scratch!

To fulfill our mission, we're looking for an experienced Growth Marketing and Demand Generation Lead. This role will report directly to our CEO. You will help establish our brand, develop go-to-market strategies, and analyze campaign performance.

You will be the first marketing hire in a fast-paced and growing team. You will be responsible for the strategy, development, and execution of programs driving top-of-funnel traffic and improving down-funnel conversion across our B2B marketplace to exceed company targets. You will work closely and partner with Sales, Account Management, and Product/Engineering on developing and maintaining analytics, dashboard and reporting.

What you will do:

• Lead all growth marketing and demand generation efforts, including development and execution of strategy to drive market awareness, educate and capture buyers’ interest, and ultimately build a pipeline to exceed company targets

• Planning, executing, evaluating, and optimizing marketing campaigns

• Enabling Sales with materials (content, playbooks, email language)

• Understand and implement best practices to develop and execute our inbound lead generation

• Lead, manage and execute SEO strategy, with thee ability to use AI and data automation

• Define lead quality, optimize marketing processes, and implement best practices to improve conversions and deliver smoother marketing and sales handoffs

• Balance lead volume and quality to achieve return on marketing spend and meet budget

• Form a tight partnership with Sales to meet/exceed sales goals

We'd love to hear from you if:

• You have 5-10 years experience in Growth Marketing/digital analytics in fast pace startups

• You have 5-10 years in planning and executing growth strategies in the B2B space (B2B or B2C marketplace preferred)

• You are hungry for growth and set high standards for your achievements.

• You have strong web skills and are comfortable using HTML/CSS/JS or low/no-code tools.

• You are advanced in marketing automation platforms and consistently demonstrate creative thinking with full-funnel marketing initiatives (acquisition, activation, retention, referral and revenue).

• You work well across departments and stakeholders and possess excellent written and verbal communication skills

• You have experience in a high-growth startup with the ability to wear multiple hats

• You have a bachelor’s degree

• You are solutions-oriented and have a passion for the transportation/logistics space.

As‌ ‌a‌ ‌startup‌ ‌company,‌ ‌we‌ ‌don’t‌ ‌limit‌ ‌our‌ ‌team‌ ‌members‌. ‌Instead, we set out ‌to‌ ‌discover‌ ‌their‌ ‌strongest‌ ‌sides.‌ ‌We understand that your skillset may be stronger in some areas than others, but we expect you to contribute in every step of building an outstanding customer experience. ‌You‌ ‌should ‌also‌ ask for ‌help‌ ‌from‌ ‌any‌ team‌ ‌member‌ ‌whenever‌ ‌you‌ ‌need‌ ‌it.‌ ‌We‌ ‌don’t‌ ‌look‌ ‌for‌ ‌people‌ ‌who‌ ‌can‌ ‌do‌ ‌one ‌particular‌ ‌job.‌ ‌We‌ ‌look for‌ ‌people‌ ‌with‌ ‌whom‌ ‌we‌ ‌want‌ ‌to‌ ‌share‌ ‌our‌ ‌vision‌ ‌and‌ ‌lives.‌ ‌Join‌ ‌our‌ ‌team‌ ‌early‌ ‌and‌ ‌see‌ ‌how‌ ‌high and‌ ‌far‌ ‌you‌ ‌can‌ ‌go!‌‌‌‌‌‌‌‌‌‌ 

Let’s make the impossible possible together. Come join us!