Growth Management - Senior Manager- User Growth

Role Summary

We are looking for a high-ownership Central Growth manager to drive measurable monetization outcomes across the Paytm consumer app. This role will own the “growth  & monetization levers to increase ARPU, engagement, and category adoption, while maintaining tight ROI discipline.

You will work cross-functionally with Product, Data Science, Marketing, and Ops to identify the highest ROI opportunities, build scalable offer frameworks, and improve conversion across key discovery journeys. The mandate is to build a stronger, more profitable consumer growth business.

Key Responsibilities

1) Own app monetization outcomes (ARPU + engagement)

• Drive consumer monetization KPIs: ARPU uplift, conversion to paid/monetized actions, repeat usage, category adoption, and engagement depth

• Identify growth pockets across categories (e.g., RU, bill pay, commerce, travel, financial products) and scale what works

2) Traffic strategy & allocation (maximize ROI)

• Build a traffic allocation strategy across app surfaces and journeys to maximize incremental ARPU and engagement

• Partner with DS/Product to create routing/next-best-action models and run continuous optimization via experiments

• Manage trade-offs across categories (where to push, when to hold, and how to protect user experience)

3) Monetization-led cross-sell (embed in discovery journeys)

• Scale new cross-sell avenues by embedding monetization hooks in high-frequency moments

• Improve funnel steps: message clarity, eligibility communication, UX friction reduction, and conversion rates

4) Experimentation engine & growth ops

• Run structured experimentation: hypothesis → design → launch → measurement → iteration

• Establish SOPs for offer creation, approvals, tracking, rollout readiness, and post-mortems

• Build dashboards for growth and monetization performance; own weekly business reviews and root-cause analyses

5) Portfolio lever: Referral & network growth (subset)

• Drive select referral programs as a lever for incremental acquisition and retention, with clear ROI/quality guardrails.

Superpowers that will help you succeed in this role:

• 4–10 years of experience in growth, product growth, monetization, category P&L, strategy & ops, or growth marketing

• Strong grasp of unit economics (ROI, burn, CAC/CPA, payback), funnels, and cohort-based retention

• Proven ability to scale programs through experimentation and cross-functional execution

• Excellent stakeholder management and communication—can influence Product/Finance/DS with data and clarity
  
  

Good to Have

• Experience in fintech/payments/consumer internet or app-led monetization ecosystems

• Familiarity with segmentation/personalization models and lifecycle channels (push/WhatsApp/in-app)

• Strong comfort with dashboards, metrics definitions, and experiment readouts.