Growth Lead, Content & Marketing

At Decoda Health, we’re building the firstAI-native operating system for healthcare, where intelligent agents don’t just assist—but actuallydo the work people have had to do manually. Our mission is to transform how clinics operate: from patient communication and scheduling to payments and analytics.

This year, we’ve grown tenfold and are expanding fast. We’re now looking for aGrowth Lead, Content & Marketing to help us build our inbound engine — driving awareness, credibility, and qualified leads across channels.

Role Overview

You will bethe architect and executor of Decoda’s content and inbound strategy. Your goal will be to turn Decoda into a category-defining brand through powerful storytelling and disciplined experimentation.

You’ll design campaigns that work acrossInstagram, Meta, TikTok, LinkedIn, SEO, and blogs, and you’ll measure what moves the needle — engagement, conversion, and qualified demos.

If you love creating content that peopleactually watch, read, and act on — and you’re excited to blend creativity with growth analytics — this role is for you.

Key Responsibilities

Content Strategy & Production

• Develop and execute a content strategy that amplifies Decoda’s voice across social, blog, and paid channels.

• Produce and oversee short-form videos, carousels, posts, blogs, and customer stories that highlight how AI transforms clinic operations.

• Maintain a consistent publishing cadence (3–5 posts/week) and create a library of reusable creative templates.

Campaign Design & Experimentation

• Design multi-channel growth experiments — test messaging, formats, and calls-to-action to identify what drives engagement and inbound leads.

• Manage paid and organic performance across Meta, TikTok, and Google Ads, optimizing cost per lead.

• Collaborate with the CEO and sales team to ensure content aligns with pipeline priorities and customer messaging.

Measurement & Insights

• Set up and manage analytics and attribution (GA4, Meta Insights, UTM tracking).

• Track engagement, conversion, and funnel performance weekly.

• Share insights and recommendations for scaling the most effective campaigns.

Brand & Partnerships

• Shape Decoda’s brand voice — intelligent, practical, trustworthy.

• Support influencer, media, or clinic partnerships through co-branded campaigns and content collaborations.

• Help launch key announcements, product releases, and case studies.

Required Skills

• 3+ years of experience ingrowth, content marketing, or performance marketing, ideally in SaaS, DTC, or healthcare.

• Proven ability tocreate and ship high-quality content across multiple formats (video, copy, blog, social).

• Deep understanding of digital channels — Meta Ads, TikTok Ads, Google SEO, and LinkedIn.

• Basic proficiency in analytics tools (GA4, Meta Business Suite) and performance tracking.

• Strong copywriting skills with a sharp eye for visuals and storytelling.

• Hands-on with creative tools (Canva, CapCut, Adobe, or Figma).

• Comfortable running experiments and making data-informed decisions.

Nice to Have

• Experience building inbound funnels from scratch at a high-growth startup.

• Understanding of healthcare, wellness, or clinic-based businesses.

• Knowledge of A/B testing frameworks or growth automation tools (Zapier, HubSpot, etc.).

• Experience producing video content (on-camera or directing talent).

• Familiarity with SEO tools (Ahrefs, Semrush) and content ops workflows (Notion, Asana).

What We Offer

At Decoda Health, we’re creating a future where healthcare providers focus on patients — not paperwork. You’ll work directly with the founding team, have ownership over Decoda’s growth narrative, and shape how thousands of clinics discover our product.

We offer:

• Competitive salary and performance-based bonuses

• Health and wellness benefits

• Flexible remote work

• Autonomy, creative freedom, and resources to experiment boldly

Join us in defining how AI and storytelling can accelerate the next generation of healthcare.