
Senior Business Development Manager
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Position Overview
Informa Markets Japan is seeking an experienced and results-driven Senior Sales Executive. This role is critical to driving revenue growth and expanding our market presence by developing strategic client relationships and leading high-performing sales initiatives across our portfolio of B2B events and digital platforms.
The ideal candidate will bring a proven track record in B2B sales, exceptional relationship-building skills, the ability to navigate complex sales cycles, and the capability to deliver outstanding customer experiences.
Key Responsibilities
Revenue Generation & Sales Strategy
- Develop and execute comprehensive sales strategies to achieve and exceed revenue targets across assigned events and digital products
- Identify new business opportunities and expand existing client relationships within target industries
- Manage the full sales cycle from prospecting and qualification to negotiation and contract closure
- Create compelling value propositions tailored to client needs and business objectives
- Monitor market trends, competitor activities, and industry developments to inform sales strategies
Client Relationship Management
- Build and maintain strong, long-term relationships with key decision-makers and C-level executives
- Serve as a trusted advisor to clients, understanding their business challenges and providing strategic solutions
- Conduct regular client meetings, presentations, and site visits to strengthen partnerships
- Ensure exceptional customer satisfaction and high retention rates
- Handle contract renewals and upselling opportunities with existing clients
Team Leadership & Collaboration
- Mentor and guide junior sales team members, sharing best practices and sales techniques
- Collaborate closely with marketing, operations, and product teams to deliver integrated solutions
- Participate in sales meetings, providing insights and contributing to team strategy discussions
- Represent the company at industry events, conferences, and networking functions
Sales Operations & Reporting
- Maintain accurate and up-to-date records in CRM systems (Salesforce or similar)
- Prepare regular sales forecasts, pipeline reports, and performance analyses
- Track key performance indicators (KPIs) and adjust strategies to optimize results
- Ensure compliance with company policies, procedures, and ethical standards
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Required Qualifications
Experience
- Minimum 7-10 years of B2B sales experience (preferably in events, media, marketing services, or related industries)
- Proven track record of consistently meeting or exceeding sales targets
- Experience managing complex, multi-stakeholder sales processes
- Demonstrated success in building and maintaining C-level client relationships
Skills & Competencies
- Exceptional communication and presentation skills in both Japanese and English (business level)
- Strong negotiation and closing abilities
- Strategic thinking with the ability to identify opportunities and solve problems creatively
- Excellent interpersonal skills and ability to build rapport quickly
- Self-motivated, results-oriented, and able to work independently
- Proficiency in CRM systems (Salesforce preferred) and Microsoft Office Suite
- Strong business acumen and understanding of B2B marketing and sales principles
Personal Attributes
- High energy and ambition with a passion for sales excellence
- Resilient and adaptable in a fast-paced, changing environment
- Collaborative team player with a positive attitude
- Detail-oriented with strong organizational and time management skills
- Integrity and professionalism in all business dealings
Preferred Qualifications
- Experience in the events, exhibitions, or conference industry
- Established network within target industries in Japan
- Knowledge of digital marketing and lead generation platforms
- Bachelor's degree in Business, Marketing, Communications, or related field
- Experience working in a multinational or matrix organization
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Senior Business Development Manager · Informa Group Plc.