Group Retail Marketing, Group Retail, UOB Singapore

eTeam UK

🇸🇬 Singapore

On-site

2 weeks ago

As part of the Group Retail Marketing team, you will support the development and execution of regional marketing campaigns, customer propositions, platform initiatives, and strategic partnerships — working across the Cards and Payments portfolio and collaborating closely with regional product, country marketing, and external agency teams.
Key Responsibilities
• Develop and execute regional integrated marketing campaigns, product launches, tactical promotions, and customer engagement programmes aligned with business objectives across SEA markets.
• Develop campaign concepts, creative frameworks, playbooks, and toolkits that can be adapted and localised across Singapore, Malaysia, Thailand, Indonesia, and Vietnam.
• Partner closely with Regional Product, Usage, and Country Marketing teams to develop and implement customer-centric marketing strategies, communications, and campaigns.
• Coordinate with local market teams to drive adoption of regional initiatives and facilitate knowledge sharing across markets.
• Manage relationships with creative, media, and other external agencies to ensure timely and high-quality execution of marketing programmes.
• Analyse customer needs, market trends, competitive developments, and business performance across the region — providing insights and recommendations to inform regional marketing strategy.
• Oversee planning, tracking, and governance of regional marketing budgets, campaign calendars, and project milestones.
• Monitor campaign performance and key marketing metrics, providing analysis and recommendations to optimise effectiveness and return on investment.
• Provide guidance to local teams and agencies to maintain brand governance across markets and ensure compliance with brand standards and marketing guidelines.
Ideal Candidate Profile
• 6–8 years of marketing or brand management experience, with a strong track record in integrated marketing and campaign management.
• Experience developing and executing regional marketing campaigns across SEA or APAC markets, managing multiple stakeholders and market teams independently.
• Exposure to cards, payments, digital banking, fintech, FMCG, or digital products — financial services background is advantageous but not mandatory.
• Hands-on experience in media planning, digital and social media marketing, and agency management.
• Comfortable operating independently, managing budgets, campaign calendars, and cross-functional workstreams in a fast-paced environment.
• Entrepreneurial, strategic, and creative mindset with a genuine consumer focus.
• Excellent communication and presentation skills with strong attention to detail.
• Degree in Marketing, Communications, Business, or a related field.
What Makes This Role Exciting
• Regional exposure across five Southeast Asian markets within a well-established, high-profile banking environment.
• Opportunity to own and deliver impactful marketing programmes across a dynamic Cards and Payments portfolio.
• Collaborative, cross-functional working environment with both regional and local market teams.
• Competitive USD compensation for a 1-year contract engagement.
This role is sourced by High5, a global talent marketplace. For enquiries, please reach out to your High5 contact directly.

Group Retail Marketing, Group Retail, UOB Singapore · eTeam UK

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