Group Head- Copy

Job Description:

What You’ll Do

• Lead thecopy and conceptual direction for automotive campaigns across brand, product, digital, social, and integrated platforms.
• Develop compellingcampaign ideas, creative platforms, brand narratives, taglines, scripts, digital content, and social-first communication.
• Bring a strong understanding of theautomotive category, its consumers, culture, and competitive landscape.
• Translate product features, technology, performance, and brand propositions intoengaging, emotionally resonant communication.
• Conceptualize and executebrand launches and integrated campaigns, from the initial idea through to final execution.
• Drive creative thinking forsocial media, influencer campaigns, digital content, and real-time communication.
• Collaborate closely with art directors, designers, strategists, filmmakers, social teams, and account teams to build cohesive creative work.
• Mentor and guide junior and mid-level copywriters, raising the overall quality of creative output.
• Present and sell creative ideas confidently to internal stakeholders and clients.
• Maintain a high creative bar across multiple projects while working within timelines and business requirements.
• Stay closely connected toautomotive culture, emerging trends, digital behaviour, popular culture, and evolving forms of storytelling.
  

What We’re Looking For

• Strong experience in aleading creative agency environment, preferably with significant automotive exposure.
• A portfolio that demonstratesexcellent writing craft, conceptual depth, originality, and versatility.
• Prior experience working withpremium automotive brands is highly preferred.
• Experience withautomotive brand launches will be a strong advantage.
• Strong understanding ofsocial and digital-first communication, including influencer-led campaigns.
• Ability to move beyond executional copy and developbig, ownable creative ideas and campaign platforms.
• Strong presentation and storytelling skills, with the ability to articulate the thinking behind creative work.
• Proven ability to lead creative teams and collaborate effectively across disciplines.
• Genuine passion forcars, automotive culture, and great advertising.
  

The Ideal Candidate

The ideal candidate is someone who:

• Can write a killer line but is equally comfortable thinking at thecampaign/platform level.
• Understands that automotive communication is about more than features and specifications — it is aboutdesire, aspiration, performance, lifestyle, and culture.
• Has a distinctive creative point of view and isn't afraid to challenge conventional category communication.
• Can balancecraft and conceptual thinking.
• Understands how an idea needs to evolve across TVC, digital, social, influencer, experiential, and emerging platforms.
• Is equally comfortable developing a big launch campaign or a sharp, culturally relevant social idea.
• Has the maturity to lead teams, mentor writers, and raise the creative bar.
  

Preferred Automotive Experience

Candidates with relevant experience at agencies/creative teams working on brands such asBMW, Mercedes-Benz, Volkswagen, Mahindra, Škoda, Royal Enfield, BYD, or other premium/leading automotive brands will be particularly relevant.

Relevant agency backgrounds.

A strong automotive portfolio will be given priority.

What We Value

Great ideas. Great writing. Strong craft. Automotive obsession.

If you believe the best automotive communication can make people, feel something before they even see the car, we'd love to hear from you.

Please let us know if any changes are required.

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