General Marketing Manager, Books & Kindle, Demand & Marketing Books

In this role, you will own the marketing communications strategy for Books & Kindle across Outbound channels (CRM, Email, Push) and will be responsible to drive customer acquisition, engagement, and retention goals.
You will develop, optimize and execute effective campaigns and present your strategy to senior leadership for new initiatives and customer experiences. This includes identifying target audiences, developing content and messaging, and partnering across internal teams.
You will work with cross-functional teams to build out communication strategies, develop and leverage marketing opportunities, growing strategic programs and enforce a high bar for CRM communications to create a world class experience for Books and Kindle.
To be successful in this role, you will need to thrive on ambiguity, be able to see the big picture and also execute on a tactical level and detail-oriented. Experience in marketing communications, web analytics and CRM/email/push marketing is highly desired.


Key job responsibilities
* Support the strategy and execution for Books and Kindle marketing on Outbound/CRM channels (Email, Push notifications) to establish best in class marketing programs
* Own end-to-end customer contact marketing campaigns, improve process and workflow to automate, scale and innovate across Email and Push notifications touchpoints
* Drive continuous performance optimization: monitor, analyse and report performance and patterns using key metrics and KPIs to measure success and inform future improvements strategies, accounting for relevance, selection and business objectives.
* Develop and execute marketing programs across various stages of the customer lifecycle, ensuring a seamless and engaging customer experience
* Build customer segmentation and targeting to deliver messaging that is personalized, complementary, and reinforced across our channels, communicating the right features and content our customers
* Proactively drive a measurement and learning framework for Books & Kindle across Outbound channels.
* Drive A/B testing across channels, including creative imagery, messaging, offers, and CTAs
* Work closely with BI and partner teams to gain insights into customer behaviour and drive insights from data to develop targeted retention campaigns.
* Partner with internal Books and Kindle teams to align on cross-functional efforts to retain customers
* Provide business requirements to support Product Management and Engineering teams to build foundational systems and scale reach to our customers.

Basic qualifications

- Experience in professional non-internship marketing
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience in a marketing role

Preferred qualifications

- Experience working with a Content Management System (e.g. Wordpress, Drupla, Joomla, etc.)
- Experience using integrated campaigns to solve brand/business challenges