GA4 Implementation Engineer

Summary:

This position will execute data governance, quality implementation, validation support, training, and strategy support for the Google Analytics (GA) 360 Suite of products for all websites/applications under the Company's Google Analytics contract. The role acts as an extension of the Company India Google Analytics team.

Responsibilities:

• GA tracking setup validations.
• Support site development teams.
• Set up tracking as per needs for specific enterprise objectives, platform/system architecture, and account design.
• GA Attribute collection setup for:
  • Cross site/domain clickstream data collection.
  • User ID (known contact) journey path collection.
  • Enhanced ecommerce for sales attribution.
  • Custom dimension and metrics collection for expanded analysis capabilities.
  • Event/behavior tracking.
  • Referral exclusion execution for improved data quality for users crossing enterprise sites.
• Data auditing and goal configuration for enterprise KPIs.
• GTM tag and trigger configurations.
• 3rd party integrations with additional Company purchased platforms.
• Server-side tracking execution.
• Integration and use of Google and third-party related APIs.

Requirements:

• Bachelor's degree in a technical field such as computer engineering or a related field required, plus 6 years of relevant experience.
• Google Analytics Individual Qualification Certification preferred.

Required Skills:

• Proficiency with HTML, CSS, JavaScript, and the document object model related to analytics tagging with Google Tag Manager.
• Advanced implementation experience in GTM.
• Working knowledge of the GA4 interface.
• Knowledge of SQL for data science analysis and reporting.
• Cookie consent management experience (One Trust) related to Google marketing platform data collection.
• Experience demonstrating analytical capabilities to various levels of leadership.
• Experience with digital marketing technologies, including campaign tracking and Salesforce Sales Cloud and Marketing Cloud Google Analytics integrations.

Preferred Skills:

• GA4 implementation for mobile sites.
• Implementation experience on GA4 Firebase Analytics.

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