Founding Growth

About the Role

This is a founding growth hire at a fast-growing AI software company serving the legal industry. The company builds tools that help lawyers automatically track billable hours, solving a real and costly problem for law firms of every size. With $3.5M ARR, $8M raised from institutional investors, and 14 clients who believed enough to invest as angels, the business has strong product-market fit and is accelerating toward $6M ARR by year-end and $18M by end of 2027. This role owns the pipeline number and will build the growth engine that gets the company there, spanning referrals, conferences, paid, partnerships, and AI-assisted content.

The ideal candidate has 4 to 8 years of B2B growth or demand generation experience, has owned a pipeline target before, and can point to specific meetings and revenue they moved. You are comfortable running multiple channels at once, not just optimizing one. You write well enough that skeptical, highly educated buyers (think managing partners and general counsel) will actually read what you produce. You are hands-on by nature, not looking to manage a team, and you get energized by spinning up a new channel idea and testing it quickly with a small budget and real attribution data.

Key Responsibilities

1. Own and scale the highest-converting acquisition channels (referrals, conferences, affiliate partnerships, and paid), managing agency relationships, allocating budget, and making kill-or-scale decisions grounded in ROI
2. Run the conference program end-to-end: selecting events, building target lists, managing booth logistics and post-event follow-up, and accounting for every dollar spent
3. Convert what is currently organic word-of-mouth (roughly 40 percent of new deals) into a structured, rewards-based referral engine
4. Lead an AI-first content operation using tools like Claude Code and Codex, bringing editorial judgment, topic selection, and voice consistency to produce copy that resonates with legally trained readers
5. Manage the founder's LinkedIn presence, podcast placements, newsletter features, and speaking appearances as measurable, attributed growth channels
6. Design and run small-dollar experiments on emerging channels (paid placements in AI products, answer engine optimization, LinkedIn paid content, and influencer marketing) with rapid iteration cycles
7. Own the monthly channel scorecard with real attribution data and make clear, decisive recommendations on where to put resources next

Required Skills & Experience

• 4 to 8 years of experience in B2B growth marketing or demand generation
• Demonstrated ownership of a pipeline or revenue number with results you can speak to specifically
• Proven track record managing multiple channels simultaneously (paid, events, referrals, partnerships) in a startup or early-stage environment
• Experience building a growth engine from scratch or near-scratch, not just inheriting a running program
• Professional-grade writing and editing ability for literate, skeptical audiences
• Working proficiency with AI content tools such as Claude Code or Codex
• Comfortable and credible in conversation with senior professionals
• Willingness to work on-site in New York City five days a week

Preferred Skills

• Experience marketing to legal, financial, or other professional services buyers
• Familiarity with Google Ads, LinkedIn advertising, SEO or AEO tooling, and a CRM
• Exposure to AI-adjacent or legal tech products
• Existing relationships or fluency in the legal industry conference circuit
• Visa transfer candidates welcome (OPT, H-1B transfers considered)