FF - Franchise Business Coach

Company Overview

French Florist is a floral boutique reimagining what it means to give and receive flowers. Our handcrafted arrangements are intentionally designed by expert floral designers using only the highest-quality blooms sourced from the best farms around the world. Whether for celebration, connection, or simply delight, our flowers do more than decorate—they elevate and transform moments.

With thriving corporate boutiques in Los Angeles and a rapidly expanding franchise network nationwide, French Florist is on a mission to create a more loving and compassionate world through flowers. As purveyors of beauty and connection, we don’t just deliver arrangements—we deliver emotion, meaning, and magic.

Our franchise owners are held to an exceptional standard of care with every client they serve. We hold ourselves to that same standard with them.

Role Summary

The Franchise Business Coach (FBC) owns the franchise owner relationship from grand opening through the life of the business — and owns it differently than anyone else in franchising. Most franchise field roles audit compliance and chase numbers. This one coaches the whole owner: the business and the person building it.

The FBC is equal parts operator and mentor. You coach a P&L and a founder’s mindset in the same visit. You hold owners to an exceptional operational standard through disciplined EOS® coaching, structured field visits, and hands-on performance management — and at the same time you keep them connected to why they bought a French Florist in the first place: the wealth, the freedom, and the life they’re building. You hold them accountable to the actions that get them there, with equal parts rigor and heart.

This is the person accountable for franchisee success in the post-open phase of the franchise lifecycle. The FBC runs the coaching cadence, systems, and accountability structures that turn training into execution and newly opened boutiques into thriving, growing businesses — and, over time, hands off confident, multi-unit-ready owners back to Franchise Development for their next location.

This leader is expected to deliver a coaching experience that reflects the French Florist brand: thoughtful, elevated, highly organized, and relationship-driven — ensuring franchise owners experience the same level of care, professionalism, and attention to detail that our clients expect from every French Florist boutique.

The FBC reports to the VP of Franchise Operations and partners closely with the Opening team, Learning & Development, Product, Supply Chain, Finance, and Marketing to ensure franchisees get consistent, high-caliber support from every corner of HQ. The ideal candidate is a strong business coach who thrives on building trust with owners, translating financial data into action, and holding people accountable with both rigor and heart.

Key Responsibilities

1. Business Coaching & EOS Implementation

• Serve as the primary business coach and trusted advisor for an assigned portfolio of franchise owners.

• Run EOS® disciplines in the field — quarterly and annual planning, scorecards, Rocks, and issue-solving — to help franchisees set and reach ambitious, realistic goals, using EOS software (e.g.,Ninety.io, Bloom Growth, or similar) to track progress.

• Translate company systems, training, and standards into successful day-to-day business execution.

• Facilitate accountability conversations that are direct, supportive, and focused on outcomes.

• Own and maintain a territory performance dashboard, providing the VP of Franchise Operations with accurate forecasts, performance summaries, risk flags, and recommendations to improve franchisee health.

2. Field Visits & Operational Excellence

• Conduct regular on-site visits, business reviews, and operational assessments across the assigned territory.

• Host structured pre- and post-visit meetings with clear agendas, documented outcomes, and action plans.

• Evaluate the client experience and operational execution against brand standards, and coach owners and their teams to close the gap.

• Provide hands-on, on-the-ground support during new store openings and key brand events.

3. Financial & Performance Analysis

• Analyze key performance indicators, income statements, and other financial data to identify opportunities for improved profitability and cash flow.

• Develop and drive action plans that move the needle on revenue, margin, and operational efficiency.

• Monitor franchisee performance against established benchmarks and escalate significant concerns when necessary.

• Partner with the Compliance and Finance team on documentation, collections, and compliance needs.

4. Training Reinforcement & Brand Standards

• Reinforce operational standards and training through coaching, observation, and in-field practice — the bridge between what franchisees learn and what they execute.

• Monitor completion of required learning pathways and certifications, and assess retention during site visits.

• Identify learning gaps and communicate recommendations to the Learning & Development team.

• Support the transition from pre-opening training into confident, independent post-opening operations.

5. Whole-Owner Coaching & Relationships

• Coach the whole owner — the business and the person running it. Understand each owner’s goals, motivation, and definition of success, and connect their day-to-day execution back to the life and wealth they’re building.

• Build genuine, high-trust relationships — the kind that make owners want to pick up the phone before they’re in trouble, not after.

• Practice radical candor: say the hard thing early because you care about the owner’s success, not in spite of it. No sugarcoating, no avoidance.

• Coach owners as leaders — helping them grow, delegate, build teams, and lead their boutiques with confidence — while staying in the lane of a business coach, not a personal or clinical one.

• Deliver the same caliber of attentiveness, responsiveness, and care to franchisees that we expect them to deliver to their own clients.

• Act as a first point of contact for franchisee questions and concerns, resolving what you can and escalating the rest quickly and clearly.

6. Cross-Functional Partnership & Field Insight

• Bring field insight back to HQ — emerging trends, franchisee feedback, and opportunities to sharpen playbooks, systems, and support.

• Partner with Marketing to help franchisees test and refine local marketing and revenue strategies, then share what works systemwide.

• Contribute to a culture where every function at HQ understands what franchisees are actually experiencing in the field.

Success Measures

This section defines what success in the role looks like within the first 6–12 months and beyond.

Operational Outcomes

• Consistent completion of EOS® disciplines (scorecards, Rocks, quarterly sessions) across your portfolio.

• Strong operational compliance and brand consistency across your assigned territory.

• Training and certification compliance rates trending up.

Business Impact

• Franchise locations in your territory meeting or exceeding revenue and profitability targets.

• Measurable improvement in franchisee KPIs quarter over quarter.

• High franchisee satisfaction and NPS scores, reflected in retention and willingness to expand.

Leadership & Collaboration

• Franchisees describe you as a true partner — not an auditor or fixer of trivial issues.

• Owners grow as leaders on your watch — more confident, more capable, and clearer on the life and business they’re building.

• Fast, thoughtful follow-through on every commitment made in the field.

• Field insights that visibly influence and improve HQ playbooks and systems.

Qualifications

• 5+ years of experience in multi-unit operations, franchise consulting, business coaching, or related fields.

• Hands-on experience running EOS® (Entrepreneurial Operating System) is required, or equivalent, comparable operating-system experience with the ability to certify quickly.

• Demonstrated experience analyzing financial and operational performance data to drive decisions.

• Experience working in or supporting a franchise, multi-location, retail, or hospitality business model.

• Track record of building trust-based relationships with business owners or senior stakeholders.

• Willingness and enthusiasm to travel extensively (50%+) across an assigned territory.

• Bachelor’s degree preferred, or equivalent professional experience.

Skills & Capabilities

• A true coach’s mindset — able to hold people accountable while making them feel genuinely supported

• Coaches the human, not just the business — attuned to the owner’s goals, energy, and growth as a leader, without crossing into territory that belongs to a licensed professional

• Radical candor — willing to deliver hard truths directly because you’re invested in the person, balanced with real warmth and belief in them

• Sees the whole picture — connects an owner’s numbers to their ambitions, and coaches both in the same breath

• High emotional intelligence and the executive presence to earn credibility with business owners quickly

• Strong financial and business acumen; comfortable in a P&L and comfortable coaching from one

• Experience with EOS software (e.g.,Ninety.io, Bloom Growth) and standard business tools (CRM, LMS, reporting dashboards) preferred

• Self-starter who thrives with autonomy and travel, and brings structure to ambiguity

• Obsessive attention to detail and follow-through — nothing falls through the cracks on your watch

• A growth mindset: genuinely invested in the success of the brand, the franchisees, and your own development

• Ability to translate franchisee challenges into repeatable coaching plans and actionable next steps

• Care deeply about the client experience and hold that same standard for how you treat every franchisee

Physical Requirements

• Ability to travel regularly for site visits, business reviews, training, conferences, and grand openings.

• Ability to sit and work on a computer for extended periods.

• Ability to stand and walk through retail boutique environments for extended periods during site visits.

• Ability to communicate effectively via video conferencing, phone, and in-person meetings.

• Valid driver’s license and ability to operate a motor vehicle for business travel.

What Makes This Role Exciting

• This isn’t a compliance role with a clipboard. You’ll be the coach who helps owners build a business and a life — the reason they hit their numbers and the reason they’re still glad they bet on themselves three years in.

• Ground-floor ownership of a territory as French Florist scales its franchise network nationally.

• Direct, visible influence on franchisee success — you will watch businesses (and people) grow because of your coaching.

• High visibility with executive leadership and a real seat at the table shaping how the brand supports its owners.

• A mission-driven brand built on beauty, craftsmanship, and connection — you’ll help extend that same standard of care to the owners who bring it to life every day.

• Room to grow into senior field leadership as the network expands.

Compensation & Benefits

• $110,000 - $120,000/year + up to 10% bonus, based on performance 

• Paid Time Off, Paid Holidays 

• Employee stock options after one year 

• Health insurance (medical/dental/vision), 401k

• Professional development stipend + unlimited access to flowers and moments that move you

Work Location: In person