Director, Client Strategy

About the role

The Director, Client Strategy translates Newbridge's offerings, products, and services into competitive media plans and strong stories and experiences that deliver great results for our brand partners. Sitting within our Partnerships team and reporting to the VP, Growth & Revenue Strategy, this person is fluent in Gen Z and Gen Alpha culture and deeply versed in the collegiate marketing landscape, using that fluency to build proposals that make a clear case for why Newbridge should win the business.

This role also builds and maintains Newbridge's library of sales enablement tools and rate cards, including product-specific presentations, pricing, budget templates, one-sheets, and case studies that equip our sales team to sell with confidence. This person thrives working against quick turnarounds and tight deadlines to respond to RFPs and bring new business opportunities to life.

What you'll do

• Translate Newbridge's offerings, products, and services into strategic stories and experiences that resonate with brand partners

• Respond to RFPs and build media plans and proposals that clearly articulate Newbridge's value and support our ability to win new business

• Own and maintain Newbridge's rate card, keeping pricing models current so every proposal starts from accurate, up-to-date numbers

• Build internal budgets and client-facing media plans for each program, then translate them into polished, proposal-ready materials

• Stay fluent in Gen Z and Gen Alpha culture, trends, and platform behavior to inform strategy across every pitch

• Bring deep knowledge of youth and collegiate marketing landscape to every proposal and pitch

• Build and maintain a library of sales enablement tools, including product-specific presentations, one-sheets, and case studies

• Partner cross-functionally with sales, client services, and creative teams to develop proposals that are both compelling and feasible to execute

• Partner with Account Executives to proactively pursue new verticals, creating pitch materials and creative sponsorship concepts that fuel outreach and help Newbridge break into new business

• Manage a fast-paced proposal pipeline, meeting quick turnarounds and tight deadlines without sacrificing quality

Qualifications

• 7+ years of experience in marketing strategy, proposal development, or a related role, ideally within an agency environment 

• Proven track record building proposals, media plans and pitches that win new business

• Deep fluency in Gen Z and Gen Alpha culture, trends, and platform behavior

• Strong understanding of the collegiate marketing landscape a plus

• Excellent storytelling and writing skills, with the ability to translate offerings into compelling narratives

• Experience building sales enablement materials such as presentations, one-sheets, and case studies

• Strong proficiency in presentation software (PowerPoint, Canva, or similar)

• Highly organized, with the ability to manage multiple proposals and fast turnarounds simultaneously

• Comfortable working remotely and collaborating across distributed teams

Compensation

The salary range for this position is $105,000–$125,000, plus a comprehensive benefits package. Actual compensation dependent upon an individual’s skills, experience, and qualifications.

Benefits & Perks

• Flexible work environment — remote-friendly with the option to work from one of our offices in Portland, OR or Chicago, IL
• 401(k) retirement plan with employer contribution
• Quarterly office stipend, annual wellness stipend, and a monthly coffee allowance
• Generous paid time off, including paid holidays and a paid sabbatical for long-tenured employees
• Comprehensive medical coverage, with the company covering the majority of premium

We're Newbridge — and we’re glad you’re here.

What We Do

Newbridge Marketing is an experiential and college marketing agency specializing in building meaningful brand connections through live experiences, college and youth marketing, and culturally relevant programming. We partner with leading brands across CPG, beauty, health, wellness, tech, and entertainment to engage Gen Z and youth audiences where they live, learn, and play.

To learn more about our company and values, please visit our website:https://newbridgemarketing.com/