Entry-Level Sales Assistant

Outbound BDC | Delivery Coordinator | Technology Specialist
Valley Cadillac – Rochester, NY

Valley Cadillac is looking for a driven, confident, and coachableSales Assistant to join our Sales Team. This is anentry-level, developmental position built for individuals who want to grow into a professionalCadillac Sales Consultant.

This role includes significantoutbound customer MDC-style customer contact, hands-on delivery coordination, and Cadillac technology support. The position is designed as a6–12 month growth track, with promotion to the sales floor based on performance, attitude, and aptitude.

Role Overview

The Sales Assistant plays a critical role in generating showroom opportunities, supporting vehicle deliveries, and enhancing the customer experience. This position is ideal for someone who is comfortable on the phone, enjoys proactive outreach, and wants to build real sales skills in a structured environment.

Core Responsibilities

Outbound BDC / Customer Development

• Make proactive outbound calls, texts, and emails to:
  • Re-engage past customers

• • Follow up with previous showroom visits

• • Support equity, upgrade, and service-to-sales opportunities

• Set quality sales appointments for the Sales Team

• Log all activity accurately in the CRM

• Maintain high daily activity standards and professionalism

This role focuses oncreating opportunities, not passively reacting to inbound leads.

Delivery Coordinator Support

• Assist in preparing vehicles for delivery

• Support Sales Consultants during customer deliveries

• Ensure vehicles are clean, fueled, and properly staged

• Help deliver a polished, luxury-level handoff experience

Technology Specialist Duties

• Guide customers through Cadillac technology and features

• Assist with phone pairing, Cadillac app setup, and infotainment basics

• Serve as a knowledgeable resource for post-delivery questions

Training & Development

• Learn Valley Cadillac’s sales process from the ground up

• Participate in sales training, coaching, and product education

• Demonstrate readiness for increased responsibility and customer ownership

Ideal Candidate Profile

• Entry-level candidates encouraged to apply

• Comfortable making outbound calls and talking to customers

• Strong communication and listening skills

• Tech-savvy and quick to learn

• Professional appearance and demeanor

• Coachable, consistent, and competitive

No prior automotive sales experience required.

Career Path

This role is designed as alaunch point into sales. Individuals who:

• Consistently produce appointments

• Master outbound communication

• Support deliveries at a high level

• Show strong sales instincts and professionalism

may be promoted into aValley Cadillac Sales Consultant role within 6–12 months.

Why Valley Cadillac

• Clear growth path into commissioned sales

• Work with a luxury brand and high-quality customers

• Structured training and daily coaching

• Strong team culture and leadership support

• Long-term career opportunities within the Bob Johnson Auto Group