TM
Email Marketing Technology & Audience Planning Manager
Tailored Management
- 🇺🇸 United States
- On-site
- Manager or above
- 10 hours ago
- email marketing
- CRM
- Pension
10 hours ago
Not enough detail in this posting to match
Location: New York, NY | RemoteÂ
Pay:$100-110/Hr
Type: Full-Time (W2) | 40 hours | M-F | no OT
Duration: Initial 6-month term with probable extensions/FTE conversion
Target Start: November
Benefits: Medical, dental, vision | 401k | 15 days PTO | Paid sick leave
About the Role:
Seeking aEmail Marketing Technology & Audience Planning Manager to support the technical planning and setup of lifecycle and marketing programs, with experience running large-scale global campaigns onSalesforce Marketing Cloud (SFMC). In this role, you will advise on deliverability considerations, audience and segmentation strategy, data readiness, and cross-functional operating processes so that teams can execute effectively at scale. You also manage, with our scaled marketing team, the setup and implementation required to execute email marketing campaigns to our audience. This role is intended to be time-limited and does not represent a full-time employment opportunity.
Responsibilities:
- Provide technical guidance on Salesforce Marketing Cloud setup, configuration considerations, and operating best practices to support scalable email marketing programs
- Advise on email deliverability fundamentals (e.g., sender reputation, authentication concepts, suppression strategy, list hygiene inputs) and partner with internal stakeholders to align on recommended approaches
- Define and document audience creation and segmentation approaches (e.g., eligibility logic, data inputs, exclusions, holdouts), partnering with analytics/data teams as needed
- Translate business requirements into technical marketing requirements (data, audiences, tracking, measurement) and socialize plans across stakeholders
- Partner cross-functionally (e.g., marketing operations, analytics, engineering/data teams, scaled execution teams) to drive alignment, unblock decisions, and support implementation readiness
- Review program readiness from a technical perspective (data availability, audience logic, measurement approach, governance) and recommend improvements
- Create clear technical documentation, playbooks, and stakeholder updates to enable consistent execution by delivery teams
- Strong understanding of deliverability drivers and how technical and operational decisions impact inbox placement and performance
- Demonstrated ability to work across multiple teams and influence without direct authority in a complex, matrixed environment
- Experience translating business goals into technical plans and requirements (audiences, data inputs, measurement, governance)
- Strong analytical and problem-solving skills, including comfort partnering with analytics/data teams to define data needs and validation steps
- Excellent written and verbal communication skills, including ability to produce clear documentation and drive stakeholder alignment
- 8+ years of experience in email marketing technology, marketing operations, lifecycle/CRM, or closely related technical marketing roles (experience level may be flexible for exceptional candidates)
- Executive-level working knowledge of Salesforce Marketing Cloud, including audience/segmentation concepts, data model considerations, and operational workflows
- Content strategy/email marketing scales experience
- Time or experience in email marketing strategy
- Coordination and project management experienceÂ
Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, qualified applicants will be considered for assignment with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.
--
At Tailored Management, we help people get jobs and take pride in their work, so we better take pride in ours too. Not every company has the opportunity to meaningfully and directly impact individuals in a way that makes their lives tangibly better. To better support our employees, we offer a wide variety of benefit options to support you. We offer:
• Medical Coverage – HDHP, PPO, and Surest plan options
• Minimum Essential Coverage (MEC)
• Dental Insurance
• Vision Insurance
• Short-Term Disability (STD)
• Long-Term Disability (LTD)
• Life & AD&D Insurance
• Critical Illness Insurance
• Accident Insurance
• Employee Assistance Program (EAP)
#TMMT
Email Marketing Technology & Audience Planning Manager · Tailored Management