Digital Media Performance Executive

Roles & Responsibilities:

● Help in the strategy (if Required) for and execute all local paid online acquisition efforts

● including: ○ Facebook, Twitter, Instagram ads ○ Search engine marketing (SEM) ○ Google Display Network (GDN) and other Banner ads ○ Affiliates

● Collect data and track the performance of all marketing activities and channels against set ● KPIs (CPI, CPO, CPA, PPC etc.)

● Manage day to day workflow and setup for projects and campaigns across platforms

● Regularly provide analysis on performance against forecasts and making adjustments as necessary to fulfil the set objectives

● Serving clients for tasks such as performance media briefing, strategy planning, budget allocation, campaign analyses and quarterly business reviews

● Spearheading relations with account team working on common accounts to ensure

● alignment with clients

● Ability to troubleshoot technical issues on campaigns, especially conversion-oriented ones ● Innovating to improve performance, growth and profitability across all channels

● Keep up-to-date with market trends and come up with creative ideas that are one step ahead of the competition

● Share best practices with peers within group

● Accountability and full ownership for campaign performance and aligned KPIs

● Training and mentoring executives to take up implementations across platforms Requirements: ● BA/BS or equivalent working experience. ● Min. 3 years’ experience in digital marketing ● Strong experience with performance marketing and online acquisition tools and networks ● Entrepreneurial mindset and willing to get hands dirty ● Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them ● Excellent time management and organisation skills, comfortable in meeting tight deadlines ● Strong leadership abilities and track-record of hitting targets with limited resources/budget ● Previous experience working in a startup or dynamic high-growth company a plus

BA/BS or equivalent working experience.

Min. 3 years’ experience in digital marketing ● Strong experience with performance marketing and online acquisition tools and networks ● Entrepreneurial mindset and willing to get hands dirty ● Acute analytical skills and a data-driven mentality – you know the relevant KPIs and how to work with them ● Excellent time management and organisation skills, comfortable in meeting tight deadlines ● Strong leadership abilities and track-record of hitting targets with limited resources/budget ● Previous experience working in a startup or dynamic high-growth company a plus