Associate Director of Regional Marketing/Regional Marketing Lead (RML), Breast Franchise (Florida)

Associate Director of Regional Marketing/Regional Marketing Lead (RML),Florida, Breast Franchise(FL) 

Role Description 
The Associate Director of Regional Marketing/Regional Marketing Leader (RML)is the lead commercial person responsible for engaging a core group of National,Regionaland Community External Scientific Experts (ESE’s) – leaders in their field ofBreast Cancer. The RMLwillbe responsible for developing and implementing Regional Marketing Plansthat align with the strategic imperatives of the brand strategyto influence and shape commercial success at local levels.   

This position will report into theHead of Customer & Disease Strategy for the US Breast Franchiseand will work in close partnership with cross functional teams including brand marketing, field sales, medical, market access, national accounts, and other functions to ensure the franchise has amarket leadership presence with key customers and thought leaders. This position is field based, collaborating with theBreastOncology teams inFlorida. 

KeyAccountabilities 

• Strategic Regional Marketing: Develop, design, and implementa Regional Marketing Action Plan (RMAP) that aligns with brand strategic imperatives and is focused on achieving commercialobjectives, generating insights, and building advocacy from key external thought leaders. 

• ESE Customer Engagement:Identify and effectively engage a core group of 35-50 National, Regional, and CommunityESEs,utilizing advanced scientific, communication and business skills thatbuildadvocacy of the brand. Support brand and globalteam on projects that require US ESE engagement, guidance, and/or involvement. 

• Insights Generation: Generatetimely and actionable customer insights that informbrand strategy, decision-making, and other important marketing initiatives. Escalate market challenges/barriers to leadership as cross-functional partners asappropriate.  

• Business Ethics and Acumen: Compliantly manage multiple program budgets, timelines, processes, and procedures while adhering to required policies andtrainings/certifications. 

• Internal Collaboration: Collaborate with field sales leadership, account directors,andother brandpartnersto develop and executelocalregional strategies and tactics based ongeographical marketneeds andopportunities. 

Key Competencies,Skill Sets, and Preferred Requirements 

• Engagement and influence with National/Regional ESEs:Demonstrate highly developed interpersonal communication and interaction skills and apply them in engagements with ESEs, ask toughquestions and build strategic advocacy.  

• Oncology Business Acumen and a comprehensive understanding of the delivery of oncology care, including the role of large Payers, GPOs, cancer care delivery in different practice settings, precision medicine, and organized oncology customers.  

• Marketing Acumen experience and capability working with agency/vendor partners on complex projects. An ability toidentify regional marketing, and then projectmanage and implement regional marketing initiatives.   

• Cross-functional collaboration with customer facing field teams across sales, market access, medical, and home office teams across brand marketing, key customer engagement, global, etc.  

• Project managementto plan/execute Advisory Boards,regionalmarketingtactics, taking assets through the MLR process, operationalplan& budget management. 

• Execution:Demonstrated ability to develop and execute regional marketing initiatives that deliver against brand strategic imperatives. 

• Strategic Thinking: Generate strategic insights to inform brand strategic decision-making. 

Minimum Requirements: 

• Bachelor's Degree; preferably in a relevant field 

• 5+ years of experience in pharma and/or healthcare industry with experience in one or more of the following: managed markets, brand marketing, sales, strategic planning 

• 3+ years of Oncology Experience 

• Expected 50-70% overnight travel including evening and weekend conferences when necessary 

 
Preferred Requirements: 

• Experience inBreast Cancer 

• Prior in-line marketing experience or Marketing Agency experience (HCP marketing) 

• Experience working with third party vendors and agency partners 

• MBA in relevant field 

*This position can be filled at one of two bands depending on candidate qualifications
 

The annual base pay for this position ranges from $194,000 to $291,000. Hourly and salaried non-exempt employees will also be paid overtime pay when working qualifying overtime hours. Base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. In addition, our positions offer a short-term incentive bonus opportunity; eligibility to participate in our equity-based long-term incentive program (salaried roles), to receive a retirement contribution (hourly roles), and commission payment eligibility (sales roles). Benefits offered included a qualified retirement program [401(k) plan]; paid vacation and holidays; paid leaves; and, health benefits including medical, prescription drug, dental, and vision coverage in accordance with the terms and conditions of the applicable plans. Additional details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an “at-will position” and the Company reserves the right to modify base pay (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department/team performance, and market factors. 

Date Posted

Closing Date

Our mission is to build an inclusive environment where equal employment opportunities are available to all applicants and employees. In furtherance of that mission, we welcome and consider applications from all qualified candidates, regardless of their protected characteristics. If you have a disability or special need that requires accommodation, please complete the corresponding section in the application form.