Director, Shopper Marketing

Job Title: Director, Shopper Marketing
Contract Duration: 6 months (05/18/2026 - 12/04/2026)
Location: Culver City, CA 90232
Pay Rate: $80-$100/hr on W2
 
Job Description:
As part of the client's marketing team, this role is responsible forleading the development and execution of insight-driven marketing strategiesacross key digital retail partners, including Fandango at Home and Apple.This role drivesstrategic planning and oversees the delivery ofintegrated shopper marketing programs thatenhance consumer engagement and generate incremental revenue. TheDirector partners cross-functionally with Brand Marketing, Consumer Insights, Media/Digital, Strategic Planning, and Commercial teams toalign on go-to-market strategies and ensure best-in-class execution. Additionally, this position serves as akey liaison to external partners, supporting jointbusiness planning and identifying new opportunities for growth.
 
Core Responsibilities :
 
Responsibility % Time Spent
1. Customer Program Strategy, Design & Execution-50%
•           Lead the design, development, and execution of best-in-class marketing programs across keydigital retailers, including Fandango at Home and Apple
•           Develop and implement scalable, insight-driven retail programs that maximize visibility, conversion, and revenue across TVOD platforms
•            Own retailer-specific marketing strategies, aligning Client priorities with partner capabilities,promotional calendars, and national campaign initiatives
•            Leadend-to-end program development fornew releases, ensuringlifecycle alignment from theatrical window throughhome entertainment to drive sustained performance
•            Partner cross-functionally totranslate data and insights into actionable strategies forkey accounts, driving revenue growth and category performance through innovative promotional initiatives
•           Communicate retail strategy, priorities, and execution plans to internal stakeholders through regular meetings and presentations, ensuring alignment across cross-functional teams
 
2. Go-To-Market Strategy & Innovation-20%
•           Own and communicate go-to-market strategies for newrelease titles,ensuring alignment across cross-functional teams and senior leadership
•           Lead ideation and development of innovative marketing initiatives fornew releases, leveraging platform capabilities, emerging trends, and consumer insights
•           Develop executive-facing presentations and materials that clearly articulate strategy, priorities, and expected performance
•            Partner with internal teams to ensurecohesive campaign execution across sales, digital, creative, and analytics functions
•           Identify and pilot new promotional opportunities,merchandising tactics, and program formats to continuously evolve Client's retail marketing approach
•           Drive forward-thinking strategies that enhance the customer experience and differentiate Client titles in a competitive digital marketplace
 
3. Cross-Functional Execution & Operations-15%
•            Overseeexecution of marketing and merchandising assets acrossFandango at Home and Apple, ensuring quality, consistency, and timeliness
•            Provideoversight of artwork development to ensure alignment with platform requirements and campaign objectives
•            Partner with internal teams tomanage VAM (Value-Added Materials), metadata, film and television bundling, anddigital deliverables to support discoverability and on-platform performance
 
4. Studio & Label Alignment-15%
•            Serve as theprimary marketing lead forspecialty and partner labels
•            Developtailored marketing approaches that reflect each label's unique audience, brand positioning, and release strategy
 
Preferred Education:BA, BS
 
Preferred Years of Experience:

• 8+ years overallcustomer marketing and/or media experience (specific experience working withtransactional entertainment such as EST, iVOD, RVOD, or SVOD is a plus)
• 4+ years working on programs with adigital social component
• Must havedigital products background anddigital customer experience
• Proven experience in working collaboratively withSales teams and external customers
• Full lifecycle promotional marketing experience is a plus

 
Education, Years of Experience, Specialized Knowledge or Skills Required:
•           Analytical problem-solving skills (quantitative and qualitative)
•            Strongplanning and project management skills
•            Excellent oral and written communication skills
•            Experience working cross-functionally across an organization