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Build Laykold and Rekortan into the preferred court and track brands in the Americas by owning brand strategy, demand creation and specification influence.
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Deliver the FY2027 Laykold and Rekortan marketing plans on budget, growing marketing-sourced qualified leads by [X]% vs. 2026 by end of Q4.
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Launch a technical/specification content program for architects, engineers and consultants, achieving [X] Laykold/Rekortan specified projects by end of Q4.
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Stand up quarterly brand performance reporting (leads, pipeline, channel/event ROI) to CMO and executive leadership by end of Q2.
| Own the brand and go-to-market strategy for Laykold and Rekortan, translating business objectives into annual marketing plans with clear growth targets, and manage both brand budgets across channels, events and partnerships to maximize return. |
| Lead integrated campaigns across digital, print, social and trade media, and the creation of promotional materials (brochures, photo, video, case studies, online content); lead and develop internal team members and manage agency, creative and media partners. |
| Drive the technical and specification-focused content strategy that supports architects, engineers and consultants in the design and bid process. |
| Ensure marketing initiatives align with revenue goals by partnering with the sales organization, licensed installers and distributors, including support for bid and specification processes. |
| Develop the event, trade show and sponsorship strategy, evaluate partnerships against defined investment criteria, and build relationships with governing bodies, athletes, coaches, tournament directors and facility operators. |
| Implement market research and competitive intelligence across racquet sports and track & field, and establish performance metrics and reporting with results and recommendations to executive leadership. |
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