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Director of Growth - Boots Online Doctor
Boots
- 🇬🇧 United Kingdom
- Hybrid
- Manager or above
- 1 day ago
1 day ago
Job Description
You will lead the growth of Boots Online Doctor, one of the UK's leading online healthcare services. As our most senior commercial leader, you'll own revenue growth, customer experience and the full marketing budget, leading our Marketing, Commercial and Product teams. Working as deputy to the Managing Director of Boots Digital Health and as the commercial counterpart to our Chief Medical Officer, you'll turn an ambitious growth plan into results, at pace and responsibly.The role is based in our London office (Islington) with hybrid working. This is a full-time role, working 37.5 hours per week.
Who we are
We believe healthcare should be convenient and accessible to all, which is why we have created Boots Digital Health - the business behind the Boots Online Doctor. Providing patients with online access to advice and treatment from medical experts, the Boots Online Doctor has fast become a market leader, but we've got ambitious plans and we're not slowing down anytime soon. Boots Digital Health is an exciting place to be, offering the growth culture of a start-up with the scale and support of the 177 year old Boots brand. Join us and together we can change healthcare for the better through innovative technology and services to the UK and beyond. With you. We change for the better.
What you’ll be doing
This is a rare opportunity to lead the next stage of growth for a market-leading digital healthcare business, with the backing of one of the UK's most trusted brands. You'll sit on the Boots Digital Health leadership team and be accountable for the numbers that drive our growth plan. Key responsibilities include:
•   Own and deliver the growth plan: new patients, orders, revenue, gross profit, acquisition cost, retention and return on marketing investment
•   Set and manage the full marketing budget, allocating spend across channels and services to deliver profitable growth
•   Own the end-to-end customer experience, from first visit to repeat order, setting priorities with Operations and Patient Support to improve conversion, retention and satisfaction
•   Lead product and proposition development, including pricing, subscriptions and membership, and set a clear product roadmap with Technology
•   Lead commercial strategy and partnerships with pharmaceutical and brand partners
•   Build, lead and develop the Marketing, Commercial and Product teams, creating a high-performing, accountable culture
•   Work with our Chief Medical Officer and clinical teams so that growth is always clinically safe, compliant and in the best interests of patients
•   Partner with central Boots teams, including Marketing, Advantage Card, Finance and Technology, to use the full strength of the Boots brand
•   Act as deputy to the Managing Director, representing Boots Digital Health with senior stakeholders across Boots and externally
What you'll need to have
•   Senior leadership experience driving growth in digital healthcare, online pharmacy or telehealth, with clear accountability for revenue, profit and a significant marketing budget
•   Experience in weight management or other repeat-prescription healthcare services
•   A strong track record in performance marketing, customer acquisition and retention, and using data to make decisions
•   Experience leading multi-disciplinary teams across marketing, commercial and product
•   Strong commercial judgement, including pricing, unit economics and building a business case
•   The ability to:
–   Set a clear direction and deliver against stretching targets
–   Balance pace and growth with patient safety and compliance
–   Influence and build trusted relationships with senior leaders, clinicians and external partners
–   Lead through change in a fast-growing business
•   Experience of working in a regulated environment, such as healthcare, pharmacy or financial services
It would be great if you also have
•   Knowledge of healthcare advertising and regulation, including MHRA, ASA and CQC requirements
•   Experience of subscription or membership models
A Bit About Us
At Boots, we're proud to be an equal opportunity employer, creating a place where everyone feels welcome, supported, and free to be themselves. We believe that when our people feel valued and included, they thrive, so we're committed to creating a brilliant Boots for our people so they can make a difference for our customers and colleagues every time.
What’s Next?
If you apply, our team will be in touch to let you know the outcome of your application or to arrange next steps. If you require additional support as part of the application and interview process, we are happy to provide reasonable adjustments to help you be at your best.
Boots is a Ban the Box employer and will consider the suitability of applicants with criminal convictions on a case-by-case basis.
If you have any questions about this role, please contact samantha.shakespeare@boots.co.uk
Closing date for applications: 29th November 2026
We hope to hear from you soon. Be brilliant with Boots!
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- Closing date: 29-Oct-2026
- Level: Level 3
- Business area: Support Office
- Function: Healthcare - Support Office
- Keywords: Director, Director of Growth, Online Doctor, Head
- Hours per week: 37.5
- Latitude,longitude 1: 51.53591598629902, -0.10516631534551865
- Airport: No
- Company: Non Stores
- Division: 16 - United Kingdom
- Area: 167 - City and East End
- Job Code: FDU Head Of
- Store: Islington (Boots Online Doctor)
- Req Posted Date: 22-Oct-2026
Director of Growth - Boots Online Doctor · Boots